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How India's 149 million new voters will make an impact

India's demographic dividend may not automatically give rise to tangible economic gains -- at least not with immediate effect -- but it is likely to have a big impact on the coming Lok Sabha......

Dial 'T' for entertainment

While tablets are giving stiff competition to other mobile devices, according to a recent online survey by IMRB International, they still have some way to go before they emerge as the perfect......

TAM to set up radio tracking division

Television Audience Measurement Media Research, in association with Nielsen Media Research and IMRB International, is set to launch a new division, Radio Audience Measurement to track radio......

GMR Hyderabad Airport, IMRB tie up

To ensure full utilisation of its new airport, GMR Group promoted GMR Hyderabad International Airport has tied up with IMRB International to base its strategy on the potential for passenger traffic......

India's online gaming worth Rs 21 crore

The online gaming industry in India is worth Rs 21 crore (Rs 210 million), according to a report published by IMRB International on behalf of the Internet and Mobile Association of India (IAMAI).In......

Online ad market to touch over Rs 3,500 cr by March 2015

Rising marketing spend in sectors like e-Commerce, telecom, FMCG and consumer durables will help the online advertising market in India, which is projected to grow at 30 per cent to touch Rs 3,575......
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2014 turns out to be year of digital marketers

Digital advertising picked up pace in 2014 as companies, particularly in the consumer-goods sector, sharpened their focus on catering to the... ...

http://businesstoday.intoday.in/story/2014-turns-out-to-be-year-of-digital-marketers/1/213955.html
A year of empty theaters for Bengali films

Kolkata: With the death of screen goddessSuchitra Sen in January, 2014 began on a sad note for theBengali film industry which hardly had anything... ...

http://www.mid-day.com/articles/2014-rewind-a-year-of-empty-theaters-for-bengali-films/15867155
Tweets & Facebook posts in Hindi, Marathi, Tamil get more responses than those in English

NEW DELHI: Coca-Cola posted its first tweet in Hindi last fortnight when the International Premier Tennis League was being held in New Delhi, and... ...

http://economictimes.indiatimes.com/industry/services/advertising/tweets-facebook-posts-in-hindi-marathi-tamil-get-more-responses-than-those-in-english/articleshow/45623336.cms
Mobile data penetration skyrocketing

Cheap smartphones killed the basic feature phone. But this is old hat, not as dramatic as the overnight democratisation of a trend once reserved... ...

http://www.deccanherald.com/content/449452/mobile-data-penetration-skyrocketing.html
Soha Ali Khan Announces Malavika Deepak as India's Spelling Champ of Classmate Spell Bee Season 7

Classmate, one of India's leading notebook brands by ITC and Radio Mirchi's spelling extravaganza Classmate Spell Bee Season 7 culminated today... ...

http://businesswireindia.com/news/news-details/soha-ali-khan-announces-malavika-deepak-as-indias-spelling-champ-class/42030

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