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Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement......
4 brands that hit Rs 100-crore mark in record time
Bubbly is the latest in a string of brands that are touching the three-digit mark quickly. A year ago when Mondelez India launched the country’s first aerated chocolate......
UP food safety dept finds more noodle brands 'sub-standard'
Notices were sent to all the three companies a week ago giving them a month's time to make an appeal. Months after Maggi storm, the Uttar Pradesh food safety department has found samples of......
ITC pushes Yippee noodles to replace Maggi
ITC has provided retailers with leaflets to assure customers of Yippee noodle's quality and safety standards With Maggi off the shelves, rivals are eyeing to capture the space. ITC Limited, which......
Sunfeast targets the creamy layer
In July 2003, ITC forayed into the biscuits market with its Sunfeast range of glucose, marie and cream biscuits.Twelve years since, ITC is now well ensconced in the biscuits space, a segment......
Best laid to rest on French clay
What is the first name that comes to your mind when you are asked 'who is the best player never to have never won Wimbledon'? Ivan Lendl, to most. Maybe, Ken Rosewall and Ilie Nastase, for......
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