Harish Bijoor

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Should the Satyam name be retained?

Harish Bijoor, brand-strategy specialist and CEO of Harish Bijoor Consultants, says brand Satyam should be phased out gradually as the name has lost all credibility. "A brand is a function of......

Smithsonian names Bijoor consultant for venture ca

The New York-based Smithsonian Group named Harish Bijoor, who just quit as COO of Zip Telecom, a consultant for its $2 billion venture capital fund.Bijoor said his consultancy venture - Harish......

STAR India's IPL googly stumps Sony

The Indian Premier League (IPL) is going to have a new associate sponsor - STAR India. The leading media group is joining Vodafone and YES Bank as partner for the T20 cricket extravaganza, while......

In war of germs, Dettol and Lifebuoy enter round two

The advertisement war between Reckitt Benckiser and Hindustan Unilever Limited (HUL) continues unabated. After Reckitt had compared its Dettol Kitchen Cleaning Gel with HUL’s Vim a......

Salman Khan to be the toofani face of Thums Up

In Bollywood, box office numbers may be sacrosanct but a cola deal is the final stamp of approval for your star status.And Salman Khan has seemingly just received it from none other than India's......

The business of being Kareena

It is 5:20 pm on a Monday evening when Kareena Kapoor walks in to Masala Bay at Taj Lands End.The 28-year-old actor, immaculately dressed in a fitted, formal shirt and jeans, which she picked up......

Saina Nehwal: Ad world's new poster girl

It's the single largest amount the world's number two badminton player has received in her career so far a Rs 25 lakh cash prize from Andhra Pradesh Chief Minister K Rosaiah, after she won the......

Web results for Harish Bijoor

Loyalty programme

Malavika R. Harita, CEO of Saatchi Focus Network, spent the first six years of her career at HMT Watches. She was fixated on the brand. Though she... ...

http://week.manoramaonline.com/cgi-bin/MMOnline.dll/portal/ep/theWeekContent.do?programId=1073754899&contentId=14102475&BV_ID=@@@

Riding on heritage, sarkari brands outrun MNCs

KOLKATA: Sangeeta Rout, a 35-year-old homemaker from Gurgaon, cannot think of using any soap other than Mysore Sandal, a 96-year-old brand from... ...

http://economictimes.indiatimes.com/news/news-by-company/corporate-trends/government-fmcg-firms-connect-with-the-young-to-outrun-mncs/articleshow/20113649.cms

Rajasthan Royals sponsors in a spot as charges rock brand IPL

The furore over spot-fixing allegations towards the end of IPL 6 might just "unfix" brand IPL. While sponsors of the Rajasthan Royals team may have... ...

http://www.thehindubusinessline.com/companies/rajasthan-royals-sponsors-in-a-spot-as-charges-rock-brand-ipl/article4721421.ece

Theyre ad it again!

The Republic of Hurt Sentiments is familiar territory for Indian film-makers, as seen in several examples old and new. There was Kamal Haasan's... ...

http://www.thehindubusinessline.com/features/weekend-life/theyre-ad-it-again/article4718277.ece

Harish Bijoor

Do glitzy election campaigns work with voters in India, specially when the credentials of a government are being seriously questioned by the... ...

http://ibnlive.in.com/news/election-slogans-dont-really-matter-content-does-harish-bijoor/391841-3.html

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Rediff News

Harish Bijoor

News for Harish Bijoor

Should the Satyam name be retained?

Smithsonian names Bijoor consultant for venture ca

STAR India's IPL googly stumps Sony

In war of germs, Dettol and Lifebuoy enter round two

Salman Khan to be the toofani face of Thums Up

The business of being Kareena

Saina Nehwal: Ad world's new poster girl

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