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Harish Bijoor

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Narayana Murthy: A big brand in the IT sector

Narayana Murthy is akin to being the first man on the moon for the IT services industry, says Harish Bijoor. NRN is the quintessential poster boy of Indian IT. Someone who is hands-on,......

Should the Satyam name be retained?

Harish Bijoor, brand-strategy specialist and CEO of Harish Bijoor Consultants, says brand Satyam should be phased out gradually as the name has lost all credibility. "A brand is a function of......

Smithsonian names Bijoor consultant for venture ca

The New York-based Smithsonian Group named Harish Bijoor, who just quit as COO of Zip Telecom, a consultant for its $2 billion venture capital fund.Bijoor said his consultancy venture - Harish......

What makes Rajinikanth the most valued brand of his time

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E Narasimhan. Rajinikanth's reputation is the stuff of......

Celebrity endorsement becomes a risky business

The call to make brand ambassadors accountable has rattled filmstars and sports stars. Image: The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a......

Rajinikanth: Chennai Express

Away from his larger-than-life screen persona, Rajinikanth is grounded in reality.T E Narasimhan and Gireesh Babu decode the superstar. The clamour is reaching a crescendo. Brands are rushing in......

What makes Kapil Sharma the hottest property on TV

Kapil Sharma, the anchor of Comedy Nights with Kapil, is the funniest man in India.  Applauding is a good way to stay warm inside the freezing Studio 7 at Film City in Mumbai's Goregaon. A......

The 'Being Human' side of Salman Khan

'Being Human is important to Salman. He makes it a point to sport the brand's products everywhere: on the sets, at events and even for court appearances.''It is a good public relations......

The business of being Kareena

It is 5:20 pm on a Monday evening when Kareena Kapoor walks in to Masala Bay at Taj Lands End.The 28-year-old actor, immaculately dressed in a fitted, formal shirt and jeans, which she picked up......

Is Virat better than Sachin?

'This was Kohli's veneration for his master: The man who had inspired him to pick up a cricket bat in the first place, the man he had grown up watching.''Just that now, he was exactly like him, or,......

Saina Nehwal: Ad world's new poster girl

It's the single largest amount the world's number two badminton player has received in her career so far a Rs 25 lakh cash prize from Andhra Pradesh Chief Minister K Rosaiah, after she won the......
  Web results for Harish Bijoor
Which World Day is yours?

: Brands are using branded days to sell themselves deep. Does this work? Mumbai Trupti, branded days are great days to sell, great days to... ...

http://www.thehindubusinessline.com/catalyst/which-world-day-is-yours/article8911731.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
What Flipkart's Jabong buy means for the industry

After acquiring Myntra earlier and now Jabong, Flipkart has positioned itself as one of the largest players in the e-commerce space. Industry... ...

http://www.bestmediainfo.com/2016/07/what-flipkarts-jabong-buy-means-for-the-industry/
What makes Rajinikanth the most valued brand of his time

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E... ...

http://www.rediff.com/money/report/what-makes-rajinikanth-the-most-valued-endorser-of-his-time--/20160727.htm
Why Domino's decided to launch a 'Burger Pizza'

How are these decisions taken? We asked S. Murugan Narayanaswamy, senior vice president, marketing, Domino's Pizza. Recently Domino's Pizza... ...

http://www.afaqs.com/news/story/48555_Why-Dominos-decided-to-launch-a-Burger-Pizza
The Tamil Nadu CM who shall not be named in the House

In the last week of September 2014, when I was reporting live from the AIADMK headquarters in Royapetta in Chennai, the atmosphere was very tense.... ...

http://m.firstpost.com/politics/jayalalithaa-the-tamil-nadu-cm-who-shall-not-be-named-in-the-house-2916684.html

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