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Harish Bijoor

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Narayana Murthy: A big brand in the IT sector

Narayana Murthy is akin to being the first man on the moon for the IT services industry, says Harish Bijoor. NRN is the quintessential poster boy of Indian IT. Someone who is hands-on,......

Should the Satyam name be retained?

Harish Bijoor, brand-strategy specialist and CEO of Harish Bijoor Consultants, says brand Satyam should be phased out gradually as the name has lost all credibility. "A brand is a function of......

Smithsonian names Bijoor consultant for venture ca

The New York-based Smithsonian Group named Harish Bijoor, who just quit as COO of Zip Telecom, a consultant for its $2 billion venture capital fund.Bijoor said his consultancy venture - Harish......

ITC follows the Aashirvaad trail

The tobacco major is extending the brand into new products and using the lessons learnt to build a sustainable framework for its food business  Way back in 2002, when ITC launched Aashirvaad......

What lessons brands must learn from Tamil Nadu floods

There is a thin line between a gimmick and genuine interest and brands must tread this line very carefully Any publicity is good publicity -- this is one statement branding and marketing......

What makes Kapil Sharma the hottest property on TV

Kapil Sharma, the anchor of Comedy Nights with Kapil, is the funniest man in India.  Applauding is a good way to stay warm inside the freezing Studio 7 at Film City in Mumbai's Goregaon. A......

The 'Being Human' side of Salman Khan

'Being Human is important to Salman. He makes it a point to sport the brand's products everywhere: on the sets, at events and even for court appearances.''It is a good public relations......

The business of being Kareena

It is 5:20 pm on a Monday evening when Kareena Kapoor walks in to Masala Bay at Taj Lands End.The 28-year-old actor, immaculately dressed in a fitted, formal shirt and jeans, which she picked up......

Saina Nehwal: Ad world's new poster girl

It's the single largest amount the world's number two badminton player has received in her career so far a Rs 25 lakh cash prize from Andhra Pradesh Chief Minister K Rosaiah, after she won the......
  Web results for Harish Bijoor
Nirma plays a new tune

The bĂȘte noire of HUL is back with a fresh campaign. With its ad, playing on television screens across the country, targeted mostly at consumers... ...

http://smartinvestor.business-standard.com/market/Marketnews-364332-Marketnewsdet-Nirma_plays_a_new_tune.htm
Selling soap and spirituality

When one saint goes marching in, every other guru wants to be in that number. Now that Baba Ramdev has shown the way to financial success through... ...

http://www.mydigitalfc.com/retail/selling-soap-and-spirituality-358
Ramdev cries foul over MNC conspiracy

Yoga guru Baba Ramdev on Monday alleged that multinational FMCG companies are conspiring against Patanjali products as they are losing market... ...

http://www.mydigitalfc.com/news/ramdev-cries-foul-over-mnc-conspiracy-312
Bengaluru's unbridled growth could be its nemesis too

By Bharath Joshi and Ipsita Basu It was 1993. A motley group of four people that slowly grew to 46 was busy clearing plastic bags on weekends from... ...

http://economictimes.indiatimes.com/news/politics-and-nation/bengalurus-unbridled-growth-could-be-its-nemesis-too/articleshow/50767630.cms
Money-less branding

: I have very little money to spend on branding. Can I embark on the journey at all? Mangaluru Shyla, low-money branding is a possibility.... ...

http://www.thehindubusinessline.com/catalyst/moneyless-branding/article8159040.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

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