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Harish Bijoor

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Narayana Murthy: A big brand in the IT sector

Narayana Murthy is akin to being the first man on the moon for the IT services industry, says Harish Bijoor. NRN is the quintessential poster boy of Indian IT. Someone who is hands-on,......

Should the Satyam name be retained?

Harish Bijoor, brand-strategy specialist and CEO of Harish Bijoor Consultants, says brand Satyam should be phased out gradually as the name has lost all credibility. "A brand is a function of......

Smithsonian names Bijoor consultant for venture ca

The New York-based Smithsonian Group named Harish Bijoor, who just quit as COO of Zip Telecom, a consultant for its $2 billion venture capital fund.Bijoor said his consultancy venture - Harish......

They acquire, they own but don't bring these home

Indian consumer product companies have shopped for brands across the world but have preferred not to bring the labels to IndiaUK-based Tetley Group, acquired in 2000 by the then Calcutta-based Tata......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

What makes Kapil Sharma the hottest property on TV

Kapil Sharma, the anchor of Comedy Nights with Kapil, is the funniest man in India.  Applauding is a good way to stay warm inside the freezing Studio 7 at Film City in Mumbai's Goregaon. A......

The 'Being Human' side of Salman Khan

'Being Human is important to Salman. He makes it a point to sport the brand's products everywhere: on the sets, at events and even for court appearances.''It is a good public relations......

The business of being Kareena

It is 5:20 pm on a Monday evening when Kareena Kapoor walks in to Masala Bay at Taj Lands End.The 28-year-old actor, immaculately dressed in a fitted, formal shirt and jeans, which she picked up......

Saina Nehwal: Ad world's new poster girl

It's the single largest amount the world's number two badminton player has received in her career so far a Rs 25 lakh cash prize from Andhra Pradesh Chief Minister K Rosaiah, after she won the......
  Web results for Harish Bijoor
Insight, the biggest element

What are the ingredients of a successful marketing campaign? New Delhi Anjali, the biggest ingredient of a marketing programme is that of... ...

http://www.thehindubusinessline.com/features/brandline/insight-the-biggest-element/article7106049.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Analysts

NEW DELHI: Bharti Airtel's controversial Airtel Zero plan, apart from facing a severe social media backlash, is being panned by its competitors who... ...

http://m.timesofindia.com/tech/tech-news/Airtel-may-withdraw-Zero-plan-Analysts/articleshow/46931548.cms
Why 99.9% of FMCG innovations fail

Only 0.14% of all FMCG launches, 16,914 to be precise, from 2012 as evaluated by Nielsen are considered breakthrough innovations in the research... ...

http://economictimes.indiatimes.com/magazines/brand-equity/why-99-9-of-fmcg-innovations-fail/articleshow/46918237.cms
Heinz’s India head Seema Modi calls it quits

NEW DELHI: Seema Modi has quit as India head of HJ Heinz even as the US food company struggles to check the falling market share of its flagship... ...

http://economictimes.feedsportal.com/c/33041/f/534022/s/45544715/sc/15/l/0Leconomictimes0Bindiatimes0N0Cindustry0Ccons0Eproducts0Cfood0Cheinzs0Eindia0Ehead0Eseema0Emodi0Ecalls0Eit0Equits0Carticleshow0C4690A13850Bcms/story01.htm
Success & the City

These are three of the 1 lakh reasons Indians have apparently given to buy the fourth-generation Honda City. City Honda, the car I want to buy... ...

http://www.financialexpress.com/article/industry/automobiles/success-the-city/62700/

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