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Harish Bijoor

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'Arnab is a thought in the minds of people'

'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'Urvi Malvania on Brand......

Narayana Murthy: A big brand in the IT sector

Narayana Murthy is akin to being the first man on the moon for the IT services industry, says Harish Bijoor. NRN is the quintessential poster boy of Indian IT. Someone who is hands-on,......

Should the Satyam name be retained?

Harish Bijoor, brand-strategy specialist and CEO of Harish Bijoor Consultants, says brand Satyam should be phased out gradually as the name has lost all credibility. "A brand is a function of......

Smithsonian names Bijoor consultant for venture ca

The New York-based Smithsonian Group named Harish Bijoor, who just quit as COO of Zip Telecom, a consultant for its $2 billion venture capital fund.Bijoor said his consultancy venture - Harish......

Is Amitabh Bachchan the right choice to promote GST?

The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact? The superstar has been appointed......

Coca-Cola bets on desi fizz

To take Rimzim across the country The country's largest beverage maker, Coca-Cola, wants to be in every evolving drinks category, says T Krishnakumar, its president for India and Southwest Asia. As......

How Alia Bhatt became a bankable star

Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia Bhatt's growth has been swift and steady, notes Ranjita Ganesan. Photograph: Kind courtesy Alia Bhatt/Instagram......

Ranveer, oh so toofani!

Ranveer Singh's portfolio has grown to 16 brands in less than two years since his first ad. Urvi Malvania on what makes the actor so popular that he is succeeding Salman Khan and Akshay Kumar as......

Rajinikanth: Chennai Express

Away from his larger-than-life screen persona, Rajinikanth is grounded in reality.T E Narasimhan and Gireesh Babu decode the superstar. The clamour is reaching a crescendo. Brands are rushing in......

What makes Kapil Sharma the hottest property on TV

Kapil Sharma, the anchor of Comedy Nights with Kapil, is the funniest man in India.  Applauding is a good way to stay warm inside the freezing Studio 7 at Film City in Mumbai's Goregaon. A......

The 'Being Human' side of Salman Khan

'Being Human is important to Salman. He makes it a point to sport the brand's products everywhere: on the sets, at events and even for court appearances.''It is a good public relations......

Is Virat better than Sachin?

'This was Kohli's veneration for his master: The man who had inspired him to pick up a cricket bat in the first place, the man he had grown up watching.''Just that now, he was exactly like him, or,......

Saina Nehwal: Ad world's new poster girl

It's the single largest amount the world's number two badminton player has received in her career so far a Rs 25 lakh cash prize from Andhra Pradesh Chief Minister K Rosaiah, after she won the......
  Web results for Harish Bijoor
Is Amitabh Bachchan the right choice to promote GST?

The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue... ...

http://www.rediff.com/money/special/gst-is-amitabh-bachchan-the-right-choice-to-promote-gst/20170623.htm
Coca-Cola bets on desi fizz

To take Rimzim across the country The country's largest beverage maker, Coca-Cola, wants to be in every evolving drinks category, says T... ...

http://www.rediff.com/money/report/coca-cola-bets-on-desi-fizz/20170609.htm
Cops use the Game of Thrones way into millennial hearts!

City police, metros, airports, even power utilities are using pop culture and social media to reach the young and encourage public ownership of... ...

http://www.rediff.com/money/report/cops-use-the-game-of-thrones-way-into-millennial-hearts/20170607.htm
How does a legacy brand like Wipro reinvent itself?

The IT major is donning a new face for the changing times, says Ayan Pramanik. IMAGE: Azim Premji, the septuagenarian chairman of Wipro, hinted... ...

http://www.rediff.com/money/report/how-does-a-legacy-brand-like-wipro-reinvent-itself/20170502.htm
Coke and Pepsi start talking health and nutrition

Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.... ...

http://www.rediff.com/money/report/coke-and-pepsi-start-talking-health-and-nutrition/20170519.htm

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