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Harish Bijoor

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Narayana Murthy: A big brand in the IT sector

Narayana Murthy is akin to being the first man on the moon for the IT services industry, says Harish Bijoor. NRN is the quintessential poster boy of Indian IT. Someone who is hands-on,......

Should the Satyam name be retained?

Harish Bijoor, brand-strategy specialist and CEO of Harish Bijoor Consultants, says brand Satyam should be phased out gradually as the name has lost all credibility. "A brand is a function of......

Smithsonian names Bijoor consultant for venture ca

The New York-based Smithsonian Group named Harish Bijoor, who just quit as COO of Zip Telecom, a consultant for its $2 billion venture capital fund.Bijoor said his consultancy venture - Harish......

Tatas get cracking on their global branding exercise

In what could offer advertising agencies  a coveted business, Tata group, the $100.09-billion Indian conglomerate that derives 58 per cent of its revenue from international markets, has......

CavinKare gets aggressive with deos after Spinz faces Fogg heat

Spinz, an old deo player, has been revamped to take on new competition; might be extended too. Spinz, the deodorant brand of the Chennai-based FMCG major CavinKare, is out with its latest......

The 'Being Human' side of Salman Khan

'Being Human is important to Salman. He makes it a point to sport the brand's products everywhere: on the sets, at events and even for court appearances.''It is a good public relations......

The business of being Kareena

It is 5:20 pm on a Monday evening when Kareena Kapoor walks in to Masala Bay at Taj Lands End.The 28-year-old actor, immaculately dressed in a fitted, formal shirt and jeans, which she picked up......

Saina Nehwal: Ad world's new poster girl

It's the single largest amount the world's number two badminton player has received in her career so far a Rs 25 lakh cash prize from Andhra Pradesh Chief Minister K Rosaiah, after she won the......
  Web results for Harish Bijoor
'Time for a Reality Check of the Startup Culture'

KOCHI: As the state hugs the startup culture tightly, the number of startups that fail is a matter of concern. Four out of ten startups in the... ...

http://www.newindianexpress.com/states/kerala/Time-for-a-Reality-Check-of-the-Startup-Culture/2014/07/13/article2327925.ece
The fairness debate isn't unwarranted

There is a sublime controversy brewing in the fairness cream space. What's your take on it? New Delhi Amiti, I do believe the mother USP of a... ...

http://www.thehindubusinessline.com/opinion/columns/harish-bijoor/the-fairness-debate-isnt-unwarranted/article6197083.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Budget 2014 may revive the Indian consumption story

By | India Today Group Packaged food, branded apparels, stone-studded jewellery, footwear below the Rs 1,000 price points, LED and LCD television... ...

https://in.news.yahoo.com/budget-2014-may-revive-indian-134659342.html
PediaSure bets on young & smart moms to take on the big boys

Mothers play different roles in the lives of brands. Junior Horlicks, for instance, is closely linked to its mother brand. Bournvita Li'l Champs... ...

http://economictimes.indiatimes.com/features/brand-equity/pediasure-bets-on-young-smart-moms-to-take-on-the-big-boys/articleshow/38022192.cms
Can Starbucks beat Saravana Bhavan's coffee sales?

CHENNAI: Starbucks may be the world's biggest coffee chain but it could be in for one of its toughest battles yet as it seeks to make a dent in the... ...

http://economictimes.indiatimes.com/industry/cons-products/food/starbucks-to-enter-chennais-hardcore-coffee-market-faces-stiff-competition-by-rivals-like-madras-coffee-house/articleshow/37980883.cms

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