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The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Here comes content marketing

Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan. If you say you haven't yet heard about "content......

Why things in US might be worse than Europe

Just because there are problems in Europe doesn't mean things are fine in the US."So things are getting worse in Europe," she said."Let me tell you a small story I read on a blog recently," I......

Little luxuries console consumers

When lipstick and other cosmetics were exempted from rationing during the Second World War, it was hoped they would provide the public with an affordable boost to morale.Consumers have......

How to market your new idea

Is the United States ready for a high-end urban hotel that rents rooms by the hour?Grace Hahn, a 24-year-old School of Visual Arts student, is convinced the customers are out there. Besides finding......

La Liga: Atletico return to top four with comfortable win at Osasuna

IMAGE: Atletico Madrid's Diego Godin celebrates with teammates after scoring against Osasuna during their La Liga match on Sunday. Photograph: Atltico Madrid/Twitter Atletico Madrid put last......

UEFA Champions League: Atletico have history on their mind

IMAGE: Head coach Diego Pablo Simeone (right) supervises Atletico de Madrid players Diego Godin (left) and Antoine Griezmann (2nd from left) during the training session in Majadahonda, Spain.......

Atletico's talisman Godin back to torment Barca's MSN attack

IMAGE:Atletico Madrid's Diego Godin. Photograph: Juan Medina/Reuters Atletico Madrid will have centre backs Diego Godin and Stefan Savic available again for Tuesday's Champions League......

'Strong as ever' Atletico set to keep Olympiakos on their toes

Atletico de Madrid's Mario Mandzukic (2nd from right) celebrates with teammates Diego Godin (right), Raul Garcia (2nd from left) and Antoine Griezmann (left) during their La Liga match.......

PHOTOS: Italy pay the price for being too defensive

Diego Godin's late header helped Uruguay book a second round berth and send Italy out of the World Cup. The Group D match in Natal was Uruguay's 50th match in the World Cup and the two-time......
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Messi hat-trick fires Argentina

Lionel Messi fired Argentina into the World Cup with a brilliant hat-trick on Tuesday as South American champions Chile suffered a shock... ...

http://www.deccanherald.com/content/637434/messi-hat-trick-fires-argentina.html
Klopp sick of Liverpool's defensive slips; Bologna snap Inter's win streak

News of all that's transpired on and off the football field IMAGE: Liverpool manager Juergen Klopp (left) cuts a frustrated figure in the dug out... ...

http://www.rediff.com/sports/report/football-briefs-klopp-sick-of-defensive-slips-inter-draw-at-bologna/20170920.htm
Study

A recent study has found the key factor in increased intake of sugar sweetened beverages in countries.Considerable exposure to sugary drinks... ...

http://www.business-standard.com/article/news-ani/limit-the-power-sugar-sweetened-beverage-industry-has-in-schools-study-117091100336_1.html
Atletico defy Griezmann red card to salvage Girona draw

Atletico Madrid battled back from 2 -0 down after a red card for Antoine Griezmann to salvage a 2 -2 draw at newly-promoted Girona to start their... ...

http://www.business-standard.com/article/pti-stories/atletico-defy-griezmann-red-card-to-salvage-girona-draw-117082000158_1.html

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Coming to India and making

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