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Geetu Verma

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CEOs to sing for their supper

Taking a break from their hectic schedule and boardroom meetings, nine CEOs would display their singing prowess at a charity dinner event in Bengaluru to raise funds for children on July 16.Kiran......

PepsiCo, Unilever revive Lipton Ice Tea

Food and beverages major PepsiCo and fast moving consumer goods giant Unilever are reviving their joint venture in India by re-introducing their global product, 'Lipton Ice Tea', in the country.The......

Will sports drinks survive in India?

A child throws a tantrum in a Delhi supermarket. He is pointing towards a bottle of sports drink, Gatorade. Another little boy apes him. The stubborn kids attract a few impulse buyers to the sports......
  Web results for Geetu Verma
How Kurkure has held on to its share in snack market

This case study looks at how PepsiCo managed to grab and retain the market space with Kurkure. Executive Summary : PepsiCo launched... ...

http://businesstoday.intoday.in/story/case-study-pepsico-kurkure-on-grabbing-retaining-market/1/208145.html

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