FMCG companies are increasingly betting big on rural areas to fire up sales. Companies such as Emami, Dabur, ITC and GlaxoSmithKline Consumer... ...
http://www.mydigitalfc.com/news/fmcg-firms%E2%80%99-rural-idyll-pays-312The little Parle-G baby is giving a tough run to FMCG giants ITC and Britannia in the glucose biscuits segment, the single largest segment of the... ...
http://www.mydigitalfc.com/news/parle-g-betters-market-share-amid-itc-britannia-onslaught-688According to one interpretation, Tanishq derives its name from tan (body) and ishq (love). It's slightly ironical then that the love affair of... ...
http://business.outlookindia.com/article.aspx?284725MUMBAI: India's largest biscuit maker Parle Products has roped in superstar Amitabh Bachchan to endorse its new mid-premium cookie brand as it... ...
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