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Peter Parker becomes an Indian

Can you imagine Spiderman clad in white dhoti, red kurta, cummerbund, and red jootis? Battling a rakshasa instead of the Green Goblin? Or spinning his web across the Taj Mahal or the Gateway of......

Kurkure adopts an innovative marketing strategy

To mark 10 years of its existence, Kurkure, FritoLay's Indian innovation in the salted snack market, is changing tracks, says Sayantani Kar. It came out in December with a print campaign which told......

FritoLay goes Indian to up its market share

Multinational snack maker FritoLay has Indianised its potato chips brand Lay's in the wake of competition by new entrants like ITC's Bingo.As part of its rebranding exercise, FritoLay has......

Kurkure goes to UK

As Lays and Kurkure are already established in the Indian snacks market, Pepsico India's FritoLay is working on strengthening its other brands Cheetos and Lehar Namkeen through portfolio expansion......

Bingo! It's Frito Lay's loss, ITC's gain

As organised retailers try to squeeze margins, Kishore Biyani-promoted Future Group has replaced PepsiCo's Frito Lay snacks with ITC's Bingo at its Big Bazaar and Food Bazaar stores. "Discussion......

India, China boost PepsiCo's volumes

The West Asian, Indian and Chinese markets of PepsiCo Inc grew snack volumes in strong double digits in the quarter ended March 2011 even as Purchase, New York-based company, reported a 20 per cent......

  People speak for frito lay india

  • QNA
Q. who is the brand ambassador of 'LAYS'
:  A. As par Buisiness line dated Feb-04.FRITO-LAY India has signed on Bollywood star Saif Ali Khan and cricketer Mohammad Kaif as the brand ambassadors for Lay's potato chips. more

http://qna.rediff.com/questions-and-answers/who-is-the-brand-ambassador-of-lays//answers/6612787

  Web results for Frito Lay India
Parle Products bets big on salted snacks

Tags: PepsiCo Frito-Lay | ITC Food's snack brand Bingo and Haldiram's and regional players like Rajkot-based Balaji Wafers The Rs 9,000-crore... ...

http://businesstoday.intoday.in/story/parle-products-bets-big-on-salted-indian-snacks/1/205500.html
De-jargoned | Crowdsourcing

In 1936, Toyota organized a contest and invited people to redesign its logo. This is the first recorded instance of crowdsourcing, according to... ...

http://www.livemint.com/Money/z2XkZgGzBDzicFXcgdCZEI/Dejargoned--Crowdsourcing.html
The National Petroleum Company of Chile, ENAP, installs the AuraPortal BPMS platform

AuraPortal (www.auraportal.com), a global provider of Business Process Management Suite (BPMS) software, today announced that the National... ...

http://www.free-press-release.com/news-the-national-petroleum-company-of-chile-enap-installs-the-auraportal-bpms-platform-1292846373.html
PepsiCo CEO Indra Nooyi’s pay bumped to $13.2 million

New York: PepsiCo CEO Indra Nooyi got a pay package worth $13.2 million last year, representing a 5 percent increase from the previous year.The pay... ...

http://www.currentnewsindia.com/2014/03/22/pepsico-ceo-indra-nooyis-pay-bumped-to-13-2-million/
Gigwalk Completes $10 Million in Series B Funding Led by Nokia Growth Partners, Surpasses 500,000 Gigwalker Milestone & Expands Leadership Team

Gigwalk, a software platform for consumer brands that delivers local visibility of in-store conditions and fosters better collaboration with... ...

http://in.sys-con.com/node/3021940

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