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Peter Parker becomes an Indian

Can you imagine Spiderman clad in white dhoti, red kurta, cummerbund, and red jootis? Battling a rakshasa instead of the Green Goblin? Or spinning his web across the Taj Mahal or the Gateway of......

Kurkure adopts an innovative marketing strategy

To mark 10 years of its existence, Kurkure, FritoLay's Indian innovation in the salted snack market, is changing tracks, says Sayantani Kar. It came out in December with a print campaign which told......

FritoLay goes Indian to up its market share

Multinational snack maker FritoLay has Indianised its potato chips brand Lay's in the wake of competition by new entrants like ITC's Bingo.As part of its rebranding exercise, FritoLay has......

Kurkure goes to UK

As Lays and Kurkure are already established in the Indian snacks market, Pepsico India's FritoLay is working on strengthening its other brands Cheetos and Lehar Namkeen through portfolio expansion......

Bingo! It's Frito Lay's loss, ITC's gain

As organised retailers try to squeeze margins, Kishore Biyani-promoted Future Group has replaced PepsiCo's Frito Lay snacks with ITC's Bingo at its Big Bazaar and Food Bazaar stores. "Discussion......

India, China boost PepsiCo's volumes

The West Asian, Indian and Chinese markets of PepsiCo Inc grew snack volumes in strong double digits in the quarter ended March 2011 even as Purchase, New York-based company, reported a 20 per cent......
  Web results for Frito Lay India
Two-minute wake-up call

The Food Safety and Standards Authority of India ordered a nationwide ban on all variants of Maggi noodles on 5 June, leading to a massive food... ...

http://www.thestatesman.com/news/supplements/two-minute-wake-up-call/74758.html
PepsiCo Reports Second Quarter 2015 Results and Increases Full Year Earnings Outlook

Pepsico Inc. (PEP) Quote : 95.61 0.0 (0.00%) @ 2:52PM Pepsico (NYSE:PEP) Intraday Stock Chart Today : Thursday 9 July 2015 PURCHASE,... ...

http://in.advfn.com/p.php?pid=nmona&article=67636329
PepsiCo India facing HR challenge with top level resignations

Executive Director (R&D), TSR Murali, the brain behind Kurkure and Aliva, has quit PepsiCo India, a person familiar with the matter told TNN. He... ...

http://www.businessinsider.in/PepsiCo-India-facing-HR-challenge-with-top-level-resignations/articleshow/47935915.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership

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