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Peter Parker becomes an Indian

Can you imagine Spiderman clad in white dhoti, red kurta, cummerbund, and red jootis? Battling a rakshasa instead of the Green Goblin? Or spinning his web across the Taj Mahal or the Gateway of......

Kurkure adopts an innovative marketing strategy

To mark 10 years of its existence, Kurkure, FritoLay's Indian innovation in the salted snack market, is changing tracks, says Sayantani Kar. It came out in December with a print campaign which told......

FritoLay goes Indian to up its market share

Multinational snack maker FritoLay has Indianised its potato chips brand Lay's in the wake of competition by new entrants like ITC's Bingo.As part of its rebranding exercise, FritoLay has......

Kurkure goes to UK

As Lays and Kurkure are already established in the Indian snacks market, Pepsico India's FritoLay is working on strengthening its other brands Cheetos and Lehar Namkeen through portfolio expansion......

Bingo! It's Frito Lay's loss, ITC's gain

As organised retailers try to squeeze margins, Kishore Biyani-promoted Future Group has replaced PepsiCo's Frito Lay snacks with ITC's Bingo at its Big Bazaar and Food Bazaar stores. "Discussion......

India, China boost PepsiCo's volumes

The West Asian, Indian and Chinese markets of PepsiCo Inc grew snack volumes in strong double digits in the quarter ended March 2011 even as Purchase, New York-based company, reported a 20 per cent......

  People speak for frito lay india

  • QNA
Q. who is the brand ambassador of 'LAYS'
:  A. As par Buisiness line dated Feb-04.FRITO-LAY India has signed on Bollywood star Saif Ali Khan and cricketer Mohammad Kaif as the brand ambassadors for Lay's potato chips. more

http://qna.rediff.com/questions-and-answers/who-is-the-brand-ambassador-of-lays//answers/6612787

  Web results for Frito Lay India
JWT's Kalpita Bose joins Umbrella Designs as CEO

Her mandate includes providing end-to-end design solution for clients. Umbrella Designs has appointed Kalpita Bose as chief executive officer.... ...

http://www.afaqs.com/news/story/41939_JWT's-Kalpita-Bose-joins-Umbrella-Designs-as-CEO
Snack makers keeping it crisp

To maintain its leadership in the Rs 12,000-crore branded snacks sector, PepsiCo India's Frito-Lay is betting on different pack sizes at different... ...

http://www.financialexpress.com/news/new-price-points-unique-flavours-snack-makers-keeping-it-crisp/1286086/
Why an MBA became a wedding photographer

Anshum Mandore is an MBA. He quit his cushy corporate job to venture into unknown waters to pursue his passion for photography. The risk paid off... ...

http://www.rediff.com/getahead/report/career-why-anshum-mandore-became-a-wedding-photographer/20140903.htm
Recognizing inspirational Women Leaders at Interop Mumbai 2014

More Insights It is a common perception, and perhaps reality that technology is still a male-dominated industry. That said, women are making... ...

http://www.informationweek.in/informationweek/news-analysis/297680/recognizing-inspirational-women-leaders-interop-mumbai-2014
Will Modi's message on cleanliness sanitize India?

If cleanliness is next to godliness, the national pastime of littering must make India the least spiritual place on earth Rahul Jacob | New Delhi... ...

http://www.business-standard.com/article/opinion/rahul-jacob-the-litter-acy-rate-in-india-114082201361_1.html

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