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Peter Parker becomes an Indian

Can you imagine Spiderman clad in white dhoti, red kurta, cummerbund, and red jootis? Battling a rakshasa instead of the Green Goblin? Or spinning his web across the Taj Mahal or the Gateway of......

Kurkure adopts an innovative marketing strategy

To mark 10 years of its existence, Kurkure, FritoLay's Indian innovation in the salted snack market, is changing tracks, says Sayantani Kar. It came out in December with a print campaign which told......

FritoLay goes Indian to up its market share

Multinational snack maker FritoLay has Indianised its potato chips brand Lay's in the wake of competition by new entrants like ITC's Bingo.As part of its rebranding exercise, FritoLay has......

Kurkure goes to UK

As Lays and Kurkure are already established in the Indian snacks market, Pepsico India's FritoLay is working on strengthening its other brands Cheetos and Lehar Namkeen through portfolio expansion......

Bingo! It's Frito Lay's loss, ITC's gain

As organised retailers try to squeeze margins, Kishore Biyani-promoted Future Group has replaced PepsiCo's Frito Lay snacks with ITC's Bingo at its Big Bazaar and Food Bazaar stores. "Discussion......

India, China boost PepsiCo's volumes

The West Asian, Indian and Chinese markets of PepsiCo Inc grew snack volumes in strong double digits in the quarter ended March 2011 even as Purchase, New York-based company, reported a 20 per cent......
  Web results for Frito Lay India
Marketing guru Jagdish Sheth & Devendra Chawla discuss why companies in India are kidding themselves

One of the big lessons we've learned is we've lost control of the brand in the social media age. Consumers influence the brand and even marketers... ...

http://economictimes.indiatimes.com/magazines/brand-equity/marketing-guru-jagdish-sheth-devendra-chawla-discuss-why-companies-in-india-are-kidding-themselves/articleshow/54028894.cms
Savory Snacks Market to Post a Value CAGR of 7.9% and Per Capita Value 7.1% CAGR by 2020

/PRNewswire/ -- Global 2016 savory snacks market report provides insights on high growth categories to target, trends in the usage of packaging... ...

http://www.prnewswire.co.in/news-releases/savory-snacks-market-to-post-a-value-cagr-of-79-and-per-capita-value-71-cagr-by-2020-592458401.html
Do you know how Kurkure is made? A peek inside the Kurkure factory will stun you!

Kurkure is one of India's favourite snacks. launched in 1999, Kurkure instantly became a hit with Indian audiences and became a prime-time snack in... ...

http://www.india.com/stream/do-you-know-how-kurkure-is-made-a-peek-inside-the-kurkure-factory-will-stun-you-1452188/
PepsiCo Exceeds Global Water Stewardship Goals

PURCHASE, N.Y. , Aug. 29, 2016 /PRNewswire/ --PepsiCo, Inc. [NYSE: PEP] today announced continued progress against the company's strategy to help... ...

http://in.advfn.com/p.php?pid=nmona&article=72305776
India goes wild over its first AR experience

Not officially maybe, but the app's come to India, heralding our tryst with AR. Illustration by Anirban Ghosh Two weeks ago, Soumya Iyer, a... ...

http://indiatoday.intoday.in/story/pokemon-go-augmented-reality-pokemania-pokewalk/1/725657.html

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