Q. Endorsement of products, services or ideas by celebrities ,specially in India makes an impact on decision making of customers. Do you agree? if yes than why the campaign bY Big B in favor of SPcouldnot do so in recent UP elections and if no than why compantes make havy investments on these celebrities. I am areseach sholar and wish to share your opinion please oblige
:  A. In India, almost every type of expenditure incurred by companies comes under the purview of Fringe Benefit Tax (FBT). However such expenditure...... more