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Bata's amazing journey on Indian roads

 The shoemaker has proved to be resilient, despite being bogged down by labour issues, dated product designs and rude retail staff over the years. Image: Bata Shoes had a tough time and it devised......

Corporates take rivals head-on through ads

 Confrontational advertising has become the order of the day in India with corporate houses taking on rivals head-on. While industrialist Vijay Mallya's Kingfisher Airlines is fighting a pitched......

Brand Sachin needs a few tons

 As Sachin Tendulkar fell to his knees trying in vain to keep out a ball that went on to hit the timber, several questions arose about his future as brand ambassador.While these remain just......

Cricket set to rock ad world again

 A few weeks ago, Zee group chief Subhash Chandra had made a cavalier statement, saying he was no longer interested in cricket. The Indian team had fared poorly in Sri Lanka, and he was no longer......

ITC's branding coup

 At Rs 1.75 crore (Rs 175 million) for a brand endorsement contract, the Indian cricket team captain Sourav Ganguly is assuredly among the most expensive celebrity ambassadors. However,ITC Hotels......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

IPL 2023

 Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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