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Marketing guru Philip Kotler returns to India

Even at 81, the grandfather of marketing management has what it takes to show the way to the young tribe of modern day marketers. That’s what Philip Kotler did on Thursday while addressing......

What Fortune 500 cos can learn from Tatas, Godrej

Winning global markets is not about acquiring or developing technology but about developing solutions for target consumers, Amitava Chattopadhyay, the INSEAD Chaired Professor of Marketing and......

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