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Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Tata DOCOMO ad mantra: Keep it simple, silly!

"Kuain ka mendhak bahar kyon nahi jata. . .kyonki bahar roaming lagta hai"Sounds silly? Well, not so, for the Tata DOCOMO campaign on air this IPL season. The GSM service arm of Tata Teleservices......

Brand LIC gets 100% recall in nationwide study

When a leading private insurance company recently commissioned a market research agency to do a survey on India's most famous brands, the findings didn't come as a surprise.There was a cent per......

IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.The third edition of the Indian Premier League is well underway. Ads are visible all over......

Brevity is the key to good ads

Finance Minister P Chidambaram presented the Union Budget for 2007-08 in the Lok Sabha on Wednesday.Has he made life easier for those related to the advertising industry? What does it mean for the......
  Web results for Draftfcb
In trial run, BARC to install meters to gauge TV viewing data from next week

New Delhi: Starting next week, audience measurement meters will be installed in some 22,000 houses across India to capture the viewership habits of... ...

http://www.livemint.com/Consumer/lJgYqt8innH7cxMtS896YN/In-trial-run-BARC-to-install-meterstogauge-TVviewingdat.html
Ambi

An advertising person constantly strives to connect market research data to insights to come up with a winning campaign and who better to... ...

http://www.indiantelevision.com/mam/marketing/will-work-closely-with-ibf-and-isa-to-meet-barc-deadlines-ambi-140729
McCann's O.R. Radhakrishnan joins enormous brands as ECD

He was working as a senior creative director at McCann Mumbai. Enormous brands has announced the appointment of O.R. Radhakrishnan as executive... ...

http://www.afaqs.com/news/story/41422_McCanns-O.R.-Radhakrishnan-joins-enormous-brands-as-ECD

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