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Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Tata DOCOMO ad mantra: Keep it simple, silly!

"Kuain ka mendhak bahar kyon nahi jata. . .kyonki bahar roaming lagta hai"Sounds silly? Well, not so, for the Tata DOCOMO campaign on air this IPL season. The GSM service arm of Tata Teleservices......

Brand LIC gets 100% recall in nationwide study

When a leading private insurance company recently commissioned a market research agency to do a survey on India's most famous brands, the findings didn't come as a surprise.There was a cent per......

IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.The third edition of the Indian Premier League is well underway. Ads are visible all over......

Brevity is the key to good ads

Finance Minister P Chidambaram presented the Union Budget for 2007-08 in the Lok Sabha on Wednesday.Has he made life easier for those related to the advertising industry? What does it mean for the......
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MEC Global consolidates its strategy team

The agency has hired three new strategists, adding to its already existing three-member strategy team to work on clients such as Vodafone and... ...

http://www.bestmediainfo.com/2014/11/mec-global-consolidates-its-strategy-team/
MoneyGram and Safaricom Expand Access to Remittances in Kenya

GlobeNewswire 2014-11-05 New Agreement Enables Consumers to Send Directly to Subscribers on the M-PESA Network in Kenya Nairobi, Kenya... ...

http://www.itnewsonline.com/news/MoneyGram-and-Safaricom-Expand-Access-to-Remittances-in-Kenya/35292/8/5
L&K Saatchi & Saatchi appoints Kartik Smetacek as ECD

Kartik joins the agency from ideas@work where he was Executive Creative Director BestMediaInfo Bureau | Mumbai |October 27, 2014 Kartik... ...

http://www.bestmediainfo.com/2014/10/lk-saatchi-saatchi-appoints-kartik-smetacek-as-ecd/

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