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Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Tata DOCOMO ad mantra: Keep it simple, silly!

"Kuain ka mendhak bahar kyon nahi jata. . .kyonki bahar roaming lagta hai"Sounds silly? Well, not so, for the Tata DOCOMO campaign on air this IPL season. The GSM service arm of Tata Teleservices......

Brand LIC gets 100% recall in nationwide study

When a leading private insurance company recently commissioned a market research agency to do a survey on India's most famous brands, the findings didn't come as a surprise.There was a cent per......

IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.The third edition of the Indian Premier League is well underway. Ads are visible all over......

Brevity is the key to good ads

Finance Minister P Chidambaram presented the Union Budget for 2007-08 in the Lok Sabha on Wednesday.Has he made life easier for those related to the advertising industry? What does it mean for the......
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Ambi

An advertising person constantly strives to connect market research data to insights to come up with a winning campaign and who better to... ...

http://www.indiantelevision.com/mam/marketing/will-work-closely-with-ibf-and-isa-to-meet-barc-deadlines-ambi-140729
McCann's O.R. Radhakrishnan joins enormous brands as ECD

He was working as a senior creative director at McCann Mumbai. Enormous brands has announced the appointment of O.R. Radhakrishnan as executive... ...

http://www.afaqs.com/news/story/41422_McCanns-O.R.-Radhakrishnan-joins-enormous-brands-as-ECD
Voice Of A Brand Should Be Consistent

In an interview, the global CEO of the creative agency Carter Murray talks about the importance of promoting local creativity TEXT SIZE : A | A |... ...

http://www.businessworld.in/news/business/marketing-and-advertising/%E2%80%98voice-of-a-brand-should-be-consistent%E2%80%99/1432867/page-1.html
human

PRWeb 2014-07-07 Award-winning independent global ideas shop launches new healthcare division led by Wendy Lurrie. NY (PRWEB) July 07, 2014... ...

http://www.bizwireexpress.com/showstoryPRWeb.php?storyid=251390
Read it here

Lifebuoy's latest viral video addresses the issue of diarrhoea-related deaths in Indian villages that can be prevented by regular hand-washing. The... ...

http://www.afaqs.com/news/story/36818_Lifebuoys-moving-message

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