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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

Indian ad market: Appetite for buys on the rise

The appetite for acquisition in Indian advertising and media space is becoming stronger by the day, the most recent one being Omnicom's Ketchum acquiring a majority stake in homespun......

Lunch and more with IT's marathon man

Whenever Ajit Balakrishnan is quoted in the press, it's usually in connection with wise pronouncements on information technology (IT) or higher education. But there had to be more to India's first......

Welcome to the world of brands!

1.Consumers are changing faster than brandsAdvertising gurus believe that the greatest challenge facing advertisers and marketers will be keeping pace with the rapidly changing consumers and their......

Advertising rides economic recovery

With the overall consumer sentiment improving, advertising is getting a fillip.Last year, the ad industry had grown 6 per cent. This time around, it is hoping for at least a 10 per cent growth......

Addicted to the internet?

Internet addiction is on the rise among Indians and they are becoming increasingly dependent on their computers and mobile phones. On the internet front, downloading music and films is becoming......
  Web results for Dentsu Media India
2014 turns out to be year of digital marketers

Digital advertising picked up pace in 2014 as companies, particularly in the consumer-goods sector, sharpened their focus on catering to the... ...

http://businesstoday.intoday.in/story/2014-turns-out-to-be-year-of-digital-marketers/1/213955.html
In-show integration ads more muscle to brand visibility, reach

To reach out to a wider target audience, e-tailers are now betting big on the branded entertainment concept. The Rs 31,877-crore Indian... ...

http://www.financialexpress.com/article/industry/companies/in-show-integration-ads-more-muscle-to-brand-visibility-reach/22180/
Concept Communication Picks Up Majority Stake In Liqvd Asia

Concept Communication has picked up a majority stake in digital marketing agency, Liqvd Asia. The financial details of the deal remain undisclosed.... ...

http://www.dealcurry.com/20141222-Concept-Communication-Picks-Up-Majority-Stake-In-Liqvd-Asia.htm
Digital gets a seat at the CxO table

In the last ten months, there have been a series of developments in the Indian advertising agency universe pertaining to digital, pushing it from... ...

http://www.business-standard.com/article/specials/digital-gets-a-seat-at-the-cxo-table-114122200188_1.html
From Heritage to Sportiness

A heritage brand, Maruti Suzuki has come a long way in the Indian market. Manohar Bhat , Vice President Marketing, Maruti Suzuki India Limited... ...

http://www.impactonnet.com/From-Heritage-to-Sportiness

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