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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

'India is nearing the digital tipping point'

  Jean Lin, bottom, left, global CEO of Dentsu-Aegis-Network-owned digital agency Isobar, is counted among the few women advertising and digital CEOs in the world to watch. Lin was in India......

'Removing Aamir from Incredible India campaign is politically correct'

  'Now with social media opening up the frontiers of the world, everything good or bad you do or say travels.' 'We don't have any code of conduct for brand ambassadors. . . but overseas,......

Indian ad market: Appetite for buys on the rise

The appetite for acquisition in Indian advertising and media space is becoming stronger by the day, the most recent one being Omnicom's Ketchum acquiring a majority stake in homespun......

'A lot of the start-up stuff is inexperience coupled with arrogance'

'All businesses have to be run for business, for profits on a sustainable basis.''It may sound old school, but then I have been in business for 32 years and you can't change an old tiger's......

2015: When hashtag became mainstream, active and lethal

  In the good old days, copywriters used to struggle to sculpt baselines and write ad slogans. The hashtag has replaced all that, notes Sandeep Goyal If I were writing this yearend review 10......
  Web results for Dentsu Media India
WATConsult beefs up senior management team

The new AVPs include Kedar Mehendale (Strategic Initiatives), Patavarayan Chettiar (Media Programmatic), Abheek Biswas (Consumer Insights) and... ...

http://www.bestmediainfo.com/2016/05/watconsult-beefs-up-senior-management-team/
Vidyadhar Kale, Agency Head, Facebook India

Vidyadhar Kale Agency Head, Facebook India A quick interview with Vidyadhar Kale, agency head, Facebook India, about Facebook's media and... ...

http://www.afaqs.com/news/story/47908_Agencies-are-critical-partners-for-Facebook-Vidyadhar-Kale-Agency-Head-Facebook-India
Should celebrities be held accountable for misleading ads?

Industry suggests that celebrities should be more careful while signing endorsement contracts, while maintaining that it is not valid to hold the... ...

http://www.bestmediainfo.com/2016/05/dipstick-should-celebrities-be-held-accountable-for-misleading-ads/
How this 26-year-old's venture is trying to give companies like InMobi a run for their money

In 2013, Arpit Jain and Arink Verma, while still studying at IIT Ropar, were working on InActive, an idea forum to build sustainable business... ...

http://yourstory.com/2016/05/greedy-game/
Now, recruiting online means trawling through Tinder and Snapchat

Jitters, sweaty palms, dry mouth and a God-awful feeling in the pit of one's stomach. First date or job interview? For a lot of people the... ...

http://economictimes.indiatimes.com/magazines/brand-equity/swipe-to-hire-now-recruiting-online-means-trawling-through-tinder-and-snapchat/articleshow/52089090.cms

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