Digital advertising picked up pace in 2014 as companies, particularly in the consumer-goods sector, sharpened their focus on catering to the... ...http://businesstoday.intoday.in/story/2014-turns-out-to-be-year-of-digital-marketers/1/213955.html
To reach out to a wider target audience, e-tailers are now betting big on the branded entertainment concept. The Rs 31,877-crore Indian... ...http://www.financialexpress.com/article/industry/companies/in-show-integration-ads-more-muscle-to-brand-visibility-reach/22180/
Concept Communication has picked up a majority stake in digital marketing agency, Liqvd Asia. The financial details of the deal remain undisclosed.... ...http://www.dealcurry.com/20141222-Concept-Communication-Picks-Up-Majority-Stake-In-Liqvd-Asia.htm
In the last ten months, there have been a series of developments in the Indian advertising agency universe pertaining to digital, pushing it from... ...http://www.business-standard.com/article/specials/digital-gets-a-seat-at-the-cxo-table-114122200188_1.html
A heritage brand, Maruti Suzuki has come a long way in the Indian market. Manohar Bhat , Vice President Marketing, Maruti Suzuki India Limited... ...http://www.impactonnet.com/From-Heritage-to-Sportiness
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