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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

Advertising slowdown likely to weigh on IPL this year

The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money. Photograph:......

Ad spends likely to get double-digit boost as festive cheer returns

After losing two festive seasons to Covid-led restrictions, 2022 is seeing an uninhibited celebration of festivals. Photograph: Kind courtesy, www.socialworker.com This is pushing up......

Devika Bulchandani has shattered the glass ceiling for good

IMAGE: Devika Bulchandani, Global CEO Ogilvy. Illustration: Dominic Xavier/Rediff.com Ogilvy, one of the world's leading advertising agencies, will for the first time have an Indian-origin......

Funding winter hits start-up advertising spend across properties

A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for......

Advertisers feel the heat of Bollywood drug abuse probe

Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe. IMAGE:......

This year's IPL could be a big hit with advertisers

'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.' IMAGE: The shifting of the IPL to UAE from September to November......

Yuvraj Singh, India's Warrior Prince

'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal. IMAGE: Yuvraj Singh will not be......

Will Star's cricket gamble turn into a goldmine?

Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point, note Surajeet Das......

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Dentsu Media India

News for Dentsu Media India

The neta seeks your Like before your vote!

Advertising slowdown likely to weigh on IPL this year

Ad spends likely to get double-digit boost as festive cheer returns

Devika Bulchandani has shattered the glass ceiling for good

Funding winter hits start-up advertising spend across properties

Advertisers feel the heat of Bollywood drug abuse probe

This year's IPL could be a big hit with advertisers

Yuvraj Singh, India's Warrior Prince

Will Star's cricket gamble turn into a goldmine?

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