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Dentsu India Acting

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The adman who headed Dera chief Gurmeet's business

 Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as group CFO of Denstu India. C P Arora, former group chief......

2015: When hashtag became mainstream, active and lethal

   In the good old days, copywriters used to struggle to sculpt baselines and write ad slogans. The hashtag has replaced all that, notes Sandeep Goyal If I were writing this yearend review 10......

Lunch and more with IT's marathon man

 Whenever Ajit Balakrishnan is quoted in the press, it's usually in connection with wise pronouncements on information technology (IT) or higher education. But there had to be more to India's first......

Indian ad market: Appetite for buys on the rise

 The appetite for acquisition in Indian advertising and media space is becoming stronger by the day, the most recent one being Omnicom's Ketchum acquiring a majority stake in homespun......

Tata Tea brewing a success story

 The scene is a home in small town India. A young girl brings her elder brother a cup of tea as he sits in the verandah. Taking a sip, he remarks that it tastes good. Overhearing the comment, the......

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 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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