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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

'India is nearing the digital tipping point'

  Jean Lin, bottom, left, global CEO of Dentsu-Aegis-Network-owned digital agency Isobar, is counted among the few women advertising and digital CEOs in the world to watch. Lin was in India......

Emotions are the new celebrities of advertising

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's emotional Diwali ad.   An old professor sits,......

The adman who headed Dera chief Gurmeet's business

Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as group CFO of Denstu India. C P Arora, former group chief......

With 'apni hi gadi samjho,' Uber aims to break outsider tag

With a new campaign that talks about apnapan, Uber challenges Ola's homegrown narrative.Alnoor Peermohamed reports.Illustration: Uttam Ghosh/Rediff.com It has not been an easy year for global......

The secret to being memorable!

Engage, don't entice, advises advertising guru Sandeep Goyal. As an advertising professional of 30 years, I tend to believe that I am largely immune to the lures and promises of commercials.......

Taking Made-in-India TV shows to the world

Can you imagine a show made in India beating both The Voice and The X-Factor on ratings? Vanita Kohli-Khandekar profiles Greymatter, the Indian content firm that made it possible. IMAGE: The Remix......
  Web results for Dentsu India
Xapads Media aims 60% revenue growth in 2018-19

Digital advertisement firm Xapads Media expects its revenue to rise by 60 per cent to Rs 120 crore in the next fiscal on account of increase in... ...

http://www.business-standard.com/article/pti-stories/xapads-media-aims-60-revenue-growth-in-2018-19-117110500269_1.html
Emotions are the new celebrities of advertising

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's... ...

http://www.rediff.com/money/report/emotions-are-the-new-celebrities-of-advertising/20171101.htm
Dentsu Aegis Network launches Amplifi in India

The new media investment arm of DAN will be headed by Kartik Iyer; Sujata Dwibedy takes over as the group buying and trading head. Dentsu Aegis... ...

http://www.afaqs.com/news/story/51588_Dentsu-Aegis-Network-launches-Amplifi-in-India
Japanese reporter died after 159 hours of overtime

Japans public broadcaster apologised Friday to the parents of a young reporter who died of heart failure after logging 159 hours of overtime in a... ...

http://www.deccanherald.com/content/636505/japanese-reporter-died-159-hours.html
Adman was business head of Dera chief Gurmeet Ram Rahim

CP Arora was group CFO of Dentsu India when he sat on the board of MSG firms ...

http://www.business-standard.com/article/current-affairs/adman-was-business-head-of-dera-chief-gurmeet-ram-rahim-117100400100_1.html

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