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Ddb Mudra Group

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Mudra, DDB on the prowl for ad agency

Mudra, the country's fourth largest advertising agency, is looking at buying a second agency in association with international outfit Doyle Dane Bernbach Worldwide.Currently DDB, a part of the......

Bata's amazing journey on Indian roads

The shoemaker has proved to be resilient, despite being bogged down by labour issues, dated product designs and rude retail staff over the years. Image: Bata Shoes had a tough time and it devised......

Ad world goes slow on hiring

It is not just businesses in automobiles, capital goods and engineering that have been shedding people on account of the slowdown. As advertising growth slows, ad and media agencies have also cut......

Scam ads, copycats dog agencies

It’s been a week since the springtime celebration of advertising in picturesque Goa ended. But the controversies surrounding Goafest are far from over. The past few days have seen skeletons......

Go digital for good brand building

It is a simple truth that all successful companies have a very specific strategic approach for the way they communicate, whether that is to consumers, the trade, or to internal stakeholders. The......
  Web results for Ddb Mudra Group
Max rekindles filminess in new campaign

The campaign Ab Khulkar Phailegi Deewangi, which is an extension of the channel's tagline Deewana Bana De, has been conceptualised by DDB Mudra... ...

http://www.bestmediainfo.com/2014/12/max-rekindles-filminess-in-new-campaign/
Advertising helped insure LIC against competition

A vintage 1970s print ad of Life Insurance Corporation (LIC) shows the face of a young lad smiling as two protective hands shield him from the... ...

http://smartinvestor.business-standard.com/market/Marketnews-283309-Marketnewsdet-40_years_agoAnd_now_Advertising_helped_insure_LIC_against_competition.htm
For The Elegant, Evolved Woman

Indian advertising is no stranger to the subject of women's empowerment. Raga, Titan's watch brand for women, has launched an ad film along similar... ...

http://www.afaqs.com/news/story/42770_Titan-Raga:-For-The-Elegant-Evolved-Woman
More than 70% drop in pay offers at National Institute of Design

AHMEDABAD: Despite 87 companies taking part in the placement drive at National Institute of Design, there has been about 74% drop in the pay offer... ...

http://timesofindia.indiatimes.com/city/ahmedabad/More-than-70-drop-in-pay-offers-at-National-Institute-of-Design/articleshow/45512448.cms
Portrayal of women in advertising is changing for the better

Among the speakers were Srinivasan Raman, KV Sridhar Pops, Sonal Dabral, Sam Balsara, Colvyn Harris and Sanjay Tripathi Sarmistha Neogy | Mumbai... ...

http://www.bestmediainfo.com/2014/12/iaa-seminar-portrayal-of-women-in-advertising-is-changing-for-the-better/

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