The challenge, Godrej says, was to reach a younger audience and children who might have had very little association with the brand. Surajeet Das Gupta reports. IMAGE: The comic book is all about......
Indian consumer product companies have shopped for brands across the world but have preferred not to bring the labels to IndiaUK-based Tetley Group, acquired in 2000 by the then Calcutta-based Tata......
Godrej Consumer Products, the hair colours and soaps major, intends to increase its contribution from rural sales to 50 per cent in one year, from 38 per cent right now. In an interview with......
Godrej Industries Ltd is understood to be looking at buying companies in the household and haircare segments in the developing economies of Brazil, Russia, China and Indonesia to expand its fast......
Even as the FMCG sector estimates that it will treble in size over the next ten years, certain traditional product segments are struggling as the sector goes through an evolution. These categories......