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Why the iconic 'Hamara Bajaj' tagline was junked

But will this dilute Bajaj’s strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?   In a media interaction at the launch of the recent......

Rivals may be forced to join Bajaj Auto's price war

Analysts say Bajaj's move to correct prices can potentially disrupt the market. Photograph: Courtesy Bajaj auto/Facebook Even as rivals in the motorcycle market are not likely to enter the price......

Hurdles will come, let's see how Bajaj Auto fights back!

Bajaj Auto's market share in the domestic two-wheeler segment has fallen from 23 per cent in 2007-08 to 12 per cent in 2014-15. Being at number four wouldn't exactly be a comfortable position for......

This will be our best quarter ever: Rajiv Bajaj

Image: A worker walks beside newly built motorbikes at the Bajaj Auto Ltd. plant. Photograph: Punit Paranjpe/Reuters For most companies, the quarter ended June is expected to be among the worst......

Bajaj Auto gets patent for shock absorbers

Pune-based Bajaj Autosaid on Thusday it has received patent for its invention -- multi-spring vehicle shock absorber -- used in its motorcycles, with which it hopes to counter cheap Chinese......

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