Soaps, detergents, shampoo, hair oil, biscuit and chocolate majors have benefitted big time from their policy of targeting the bottom of the pyramid (BOP), made famous by the late management......
While stating he would probably have to follow rival Coke, once again, if it went in for Rs 4 pricing, Pepsi's India head Rajiv Bakshi says FMCG firms have to focus on premium pricing to be able to......
With the country in the grip of a severe heat wave, sales of carbonated soft drinks, packaged water, beer and ice-creams have increased sharply.Sales of soft drinks in May grew by over 50 per from......
Coca-Cola India said on Wednesday that the company's Atlanta-based parent has invested $100 million this year to hike bottling capacity, increase the number of distribution outlets and improve......