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Why India Inc should gear up for digitisation

The focus is now on growing business beyond Samsung and tapping opportunities in the retail and e-commerce space, Shiv Sethuraman (below left), Group President, South-West Asia, Cheil India tells......

Advertisements: Battle between stars

The silent ad begins with a shot of the back of Aamir Khan's head. His ears are plugged, presumably listening to music. Bobbing his head to the beat of the music, the actor suddenly turns around......

Hyundai to start own ad agency in India

Hyundai Motor India Ltd, is floating its own advertising agency, Innocean, in India. The agency is expected to commence operations next month. It is expected to handle the Rs 50 crore (Rs 500......

Adworld churns its creative accounts

Agency pitches for creative accounts are intensifying by the day, with clients crossing the floor more often. Driven by both better offerings and global realignments, creative advertising accounts......

Ad agencies unleash rate war

Over two dozen top media planning and buying accounts worth Rs 500 crore (Rs 5 billion) have changed hands in the January-March quarter as ad agencies have unleashed a discount war.The consumer......

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Cheil India

News for Cheil India

Why India Inc should gear up for digitisation

Advertisements: Battle between stars

Hyundai to start own ad agency in India

Adworld churns its creative accounts

Ad agencies unleash rate war

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