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Garnier steps us focus on fairness cream market

Mirror, mirror on the wall, who's the fairest of us all? Women over the ages have oft repeated this line as they have clamoured to look the best.While the options earlier were limited, the market......

What made CK Prahalad a management guru

C KPrahaladwas an interesting combination of an academic and a practitioner, says R Vaidyanathan.In India, the word 'guru' is not used in a cavalier fashion. It denotes certain level of wisdom,......

'Globalisation eventually has a positive impact'

We started getting signals about an impending economic crisis by January-February. There were reports even in 2006-07 that a crisis was 'likely' but nobody took the warnings seriously, says C K......

Competition is key to survival

Monthly household shopping list, 1987: Lipton Tea, Nescafe, Kisan jam, Amul butter, Modern Bread, Britannia biscuits, Surf washing powder, Vim, Bengal Chemical Phenyl, Lux soap, Binaca toothpaste,......

The four 'R's of marketing

Repackage, redesign, reposition, relaunch. Okay, just repackage, urge packagers.Advertising gets the horse to the water, but packaging makes the horse drink it. With the retail revolution in full......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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