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Brand Rajinikanth

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What is Kamal offering Tamil Nadu?

'Kamal Haasan always appeared to be quick to strike, but afraid to wound.''What he is offering the people of Tamil Nadu is not clear, but whatever it is, it will be a fresh element in the state's......

Why the figures do not add up for Rajini in 2021

To claim that Tamil Nadu was waiting for a messiah of the ‘spiritual’ Rajini kind is misplaced, if not mischievous, says N Sathiya Moorthy. IMAGE: Rajinikanth (centre) in......

Reading the tea leaves from RK Nagar bypoll

The RK Nagar bypoll result is a danger signal to the AIADMK government in Tamil Nadu, says R Rajagopalan. Image: TTV Dinakaran greets his voters after winning the RK Nagar constituency bypoll in......

What happens when James Bond sells Pan Bahar

Friday newspapers caught Indians by surprise with a full-page advertisement of actor Pierce Brosnan, who played James Bond in Golden Eye, Tomorrow Never Dies, The World Is Not Enough and Die......

'Rajni is a clever businessman, not a politician'

'Whenever a new film of his releases, he uses politics to hype his film.' 'Her party can manage for a short period without Jayalalithaa as the chief minister but if her absence is for a long term,......

What makes Rajinikanth the most valued brand of his time

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E Narasimhan. Rajinikanth's reputation is the stuff of......

From Kabaali to Baahubali, why brands love blockbusters

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.   IMAGE: Prabhas and Rana Dagubatti in Baahubali. Baahubali 2, the sequel to......

Baahubali 2 shows off its marketing muscle

Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan. The makers of Baahubali 2 plan to cash in on the......

How airlines plan to draw passengers' attention

Air Carnival, Air Asia, TruJet try innovative ways to break the clutter in a crowded turf Over the past few years, a host of regional airlines have set up their base in the South; TruJet, Air......

How Padmini helped Premier drive around hurdles

Despite government controls, Walchand Hirachand Group cracked the market Image: Premier Padmini; Photograph: Mr Choppers/Wikimedia Commons Long before the iPad got invented in Cupertino,......

Brand Rajinikanth goes viral!

With just a week for the release of Rajinikanth's Kabali, the makers are going all out to cash in on the superstar's popularity. From planes to telecom companies to T-shirts, mobile cases, coffee......

The Cult of Brand Rajinikanth

It's only fitting that veteran actor Rajinikanth, whose stardom has transcended regions, generations and time, and is arguably the most unprecendented success story in Indian films,......

'From age 7-70, everyone loves Brand Rajinikanth'

Chartered accountants P C Balasubramaniam and Ram N Ramakrishnan have co-authored a book on Tamil superstar Rajinikanth called Grand Brand Rajini. On his birthday on December 12, the authors tell......

Kaala: Neither Marx nor Manmohan Desai

'Kaala's sin is not that it is presented as a mouthpiece for its director Pa Ranjith's political viewpoints, but that it makes a travesty of them.''Ranjith turns Marx into merchandise, all the......

The Women in Rajinikanth's Life

As Rajinikanth's Kaala releases across the world today, it's all set to be another hit to the superstar's credit.While every other role of Rajinikanth has been analysed and revered, T E Narasimhan......

China promises cricket a memorable Asiad debut

China will make its bow in international cricket on Saturday amid high-pitched excitement and huge expectations at the sport's Asian Games debut. A full house will cheer the Chinese women as they......
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Neither Marx nor Manmohan Desai

'Kaala's sin is not that it is presented as a mouthpiece for its director Pa Ranjith's political viewpoints, but that it makes a travesty of... ...

http://www.rediff.com/movies/column/kaala-neither-marx-nor-manmohan-desai/20180614.htm
The Women in Rajinikanth's Life

As Rajinikanth's Kaala releases across the world today, it's all set to be another hit to the superstar's credit.While every other role of... ...

http://www.rediff.com/movies/special/the-women-in-rajinikanths-life/20180607.htm
Rajinikanth slammed for 'graveyard' remark

Superstar-turned-politician Rajinikanth found himself in the eye of a political storm over his comment on Wednesday about the anti-Sterlite protest... ...

http://www.dnaindia.com/india/report-rajinikanth-slammed-for-graveyard-remark-2620948
WHAT? The role of Huma Qureshi in Rajinikanth starrer Kaala will span three decades

This will be the first time when Huma Qureshi will be sharing screen space with South megastar Rajinikanth. If that wasn’t enough, the actress... ...

http://www.bollywoodhungama.com/news/bollywood/role-huma-qureshi-rajinikanth-starrer-kaala-will-span-three-decades/
Can Indian cinema play Porus to Hollywood’s Alexander?

Hindi cinema, and even Indian cinema as a whole, has had two chief reputations down the decades: one, that it is the cheapest form of entertainment... ...

http://www.bollywoodhungama.com/news/features/can-indian-cinema-play-porus-hollywoods-alexander/

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