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What happens when James Bond sells Pan Bahar

Friday newspapers caught Indians by surprise with a full-page advertisement of actor Pierce Brosnan, who played James Bond in Golden Eye, Tomorrow Never Dies, The World Is Not Enough and Die......

'Rajni is a clever businessman, not a politician'

'Whenever a new film of his releases, he uses politics to hype his film.' 'Her party can manage for a short period without Jayalalithaa as the chief minister but if her absence is for a long term,......

What makes Rajinikanth the most valued brand of his time

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E Narasimhan. Rajinikanth's reputation is the stuff of......

From Kabaali to Baahubali, why brands love blockbusters

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.   IMAGE: Prabhas and Rana Dagubatti in Baahubali. Baahubali 2, the sequel to......

Baahubali 2 shows off its marketing muscle

Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan. The makers of Baahubali 2 plan to cash in on the......

How airlines plan to draw passengers' attention

Air Carnival, Air Asia, TruJet try innovative ways to break the clutter in a crowded turf Over the past few years, a host of regional airlines have set up their base in the South; TruJet, Air......

How Padmini helped Premier drive around hurdles

Despite government controls, Walchand Hirachand Group cracked the market Image: Premier Padmini; Photograph: Mr Choppers/Wikimedia Commons Long before the iPad got invented in Cupertino,......

Brand Rajinikanth goes viral!

With just a week for the release of Rajinikanth's Kabali, the makers are going all out to cash in on the superstar's popularity. From planes to telecom companies to T-shirts, mobile cases, coffee......

The Cult of Brand Rajinikanth

It's only fitting that veteran actor Rajinikanth, whose stardom has transcended regions, generations and time, and is arguably the most unprecendented success story in Indian films,......

'From age 7-70, everyone loves Brand Rajinikanth'

Chartered accountants P C Balasubramaniam and Ram N Ramakrishnan have co-authored a book on Tamil superstar Rajinikanth called Grand Brand Rajini. On his birthday on December 12, the authors tell......

Vijay joins the Rajini club

Mersal is the first Vijay film to make Rs 200 crores.Some say credit for the star's most successful film goes to the BJP and its opponents.T E Narasimhan reports from Chennai. In Tamil politics,......

Baahubali Effect changes how India makes movies

Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.T E Narasimhan reports. Additional inputs:......

China promises cricket a memorable Asiad debut

China will make its bow in international cricket on Saturday amid high-pitched excitement and huge expectations at the sport's Asian Games debut. A full house will cheer the Chinese women as they......
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Politics not my cup of tea, says Prakash Raj

Multi-lingual actor Prakash Raj on Sunday said that he had no intentions of entering politics. "I am not interested in politics. I am not good at... ...

http://www.deccanherald.com/content/642368/politics-not-my-cup-tea.html
Vijay joins the Rajini club

Mersal is the first Vijay film to make Rs 200 crores.Some say credit for the star's most successful film goes to the BJP and its opponents.T E... ...

http://www.rediff.com/movies/report/vijay-joins-the-rajini-club/20171106.htm
Rajinikanth, Akshay Kumar reveal their fiery side in new '2.0' poster

A new poster for the highly anticipated movie '2.0' is here and it will definitely set your hearts on fire.As the whole world has its eyes set on... ...

http://www.business-standard.com/article/news-ani/rajinikanth-akshay-kumar-reveal-their-fiery-side-in-new-2-0-poster-117102700563_1.html
WOW! Amy Jackson heats it up with her latest lingerie campaign

Amy Jackson has time and again proved that she definitely has what it takes to quite literally break the internet with her Instagram posts. After... ...

http://www.bollywoodhungama.com/news/features/wow-amy-jackson-heats-latest-lingerie-campaign/

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