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'People have convicted Shankaracharya'

Cho Ramaswamy, editor of the Tamil magazine Thuglaq, is one of the most respected political analysts in Tamil Nadu.A day after the Kanchi Shankaracharya, Jayendra Saraswati, was arrested, he told......

What makes Rajinikanth the most valued brand of his time

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E Narasimhan. Rajinikanth's reputation is the stuff of......

Brand Rajinikanth goes viral!

With just a week for the release of Rajinikanth's Kabali, the makers are going all out to cash in on the superstar's popularity. From planes to telecom companies to T-shirts, mobile cases, coffee......

The Cult of Brand Rajinikanth

It's only fitting that veteran actor Rajinikanth, whose stardom has transcended regions, generations and time, and is arguably the most unprecendented success story in Indian films,......

'From age 7-70, everyone loves Brand Rajinikanth'

Chartered accountants P C Balasubramaniam and Ram N Ramakrishnan have co-authored a book on Tamil superstar Rajinikanth called Grand Brand Rajini. On his birthday on December 12, the authors tell......

'I can give my life for Rajinikanth'

Mumbai fans celebrate the release of Rajinikanth's latest film, Kabali. It's 5 in the morning, but it doesn't look it. The usually sleepy lane outside Mumbai's Arora theatre has woken up to......

'Neruppa da, Kabali da.' Rajini sets the screen afire

Rajinikanth needs a box-office hit after two successive flops in Kochchadaiyaan and Lingaa, both 2014.Yet, Kabali is being projected as if the fans need the film, and the Tamil film industry needs......
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OMG! Rajinikanth's daughter Aishwarya to be part of his next

After the Kabali Mania, Rajinikanth and Kabali director are coming together again. What's more it will be produced by Dhanush! Yes, the dream trio... ...
Rise of yet another unlikely mass hero

He's the hero who guarantees entertainment, whether it's through slapstick, wisecracks or just the chemistry with his co-star. Comedy is the core... ...
I only wanted to play thambi to Rajini, Vijay or Ajith

Sivakarthikeyan describes his ascent to superstardom using terms like market expansion, brand building and strategising You can call me Mrs.... ...
Unfair & lovely

Recently actress Tannishtha Chatterjee (of Parched fame) walked out of the show Comedy Nights Bachaao, after she was 'roasted' for her dark skin.... ...
Bollywood's tryst with Rajinikanth's stardom

Here is a look at the Bollywood films that had Thalaivar Rajinikanth's endorsement. Unlike other heroes down south or in the Bollywood, superstar... ...

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