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Wanted! Some sports giants on the Sensex

By 2020, we should have some 10 listed sports companies, with one or two big enough to be on the Sensex A thought came to mind while watching the volleyball gold medal match between Brazil and......

Brands court a new icon: Sindhu!

The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement, says Urvi Malvania. While 1.3 billion Indians cheered as P V Sindhu clinched India's first-ever......

Getting into cricket a purely commercial decision: Sanjiv Goenka

Two days ago, Sanjiv Goenka (see left) — who has business interests in power, real estate and media — jumped into the Indian Premier League (IPL) bandwagon and purchased the Pune......

Women score high in sports endorsements

Sania Mirza’s mix of on-field performance and off-field persona has put her in the league of male cricketers like Rohit Sharma and Shikhar Dhawan Sania Mirza’s ascent to the world......

Twitter wants to don a more sporty avatar in India

When boxer Mary Kom won a gold medal and L Sarita Devi refused a bronze at the recently concluded Asian Games in South Korea, about 100,000 congratulatory and supportive messages were posted on......

Meet Telugu cinema's latest heroine

'Shabana Azmi has helped me with the language of my first Hindi film, Mirza Sahibaan.' 'My aunt Tanvi Azmi is my guide and I take her help.' Actress Saiyami Kher gets ready to make her Telugu debut......

Premier Badminton League: Chennai Smashers register 2nd win

IMAGE: Chennai Smashers’s PV Sindhu in action. Photograph: PBL Chennai Smashers put up a clinical display to outplay Delhi Acers 4-3 and register their second consecutive win in an exciting......

Trump matches to heighten excitement at PBL tournament

IMAGE Image: Saina Nehwal. Photograph: Darren Whiteside/Reuters The revamped Premier Badminton League (PBL), commencing here tomorrow with hosts Mumbai Rockets taking on the Saina......

Can't leave our guards down during Premier Badminton League: Sindhu

IMAGE: PV Sindhu in action. Photograph: IBL With the Premier Badminton League all set to kick-start on January 2, India top shuttler PV Sindhu said the new format of 15-point games will make the......

Saina, Lee top buys at Premier Badminton League auctions

Top stars Saina Nehwal and Lee Chong Wei were the costliest buys, fetching the maximum prize of 100,000$, while Indian shuttlers P V Sindhu and Kidambi Srikanth were bought for a whopping $95,000......

Indian Badminton League promoters may take BAI to court

Sports Solutionz, the promoters of the Indian Badminton League, are contemplating legal action against the Badminton Association of India in the wake of reports it has terminated the tournament......
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5 players who could use the PBL to announce their return to form

Saina Nehwal The Premier Badminton League (PBL) has been one of the reasons why the sport of badminton has climbed up the popularity charts in... ...

http://www.sportskeeda.com/badminton/5-players-could-use-pbl-announce-return-form/
PBL to kick off in Hyderabad

Hyderabad : The top names of badminton will be in action in Hyderabad as the second season of the Premier Badminton League (PBL) kicks off in... ...

http://www.deccanchronicle.com/sports/badminton/101216/pbl-to-kick-off-in-hyderabad.html
PV Sindhu's silver at 2016 Rio Olympics has raised interest in badminton, says Pullela Gopichand

Sindhu won silver in the 2016 Olympics Indian badminton legend Pullela Gopichand has hailed the achievement of PV Sindhu , and said that he... ...

http://www.sportskeeda.com/badminton/pv-sindhus-silver-2016-rio-olympics-has-raised-intetest-in-badminton-says-pullela-gopichand/
Carolina Marin recalls tough Olympic final vs PV Sindhu, can't wait for rematch...

Badminton World No. 2 and Olympic champion Carolina Marin will not miss the Premier Badminton League (PBL), which will be held from January 1-14,... ...

http://www.hindustantimes.com/other-sports/carolina-marin-recalls-tough-olympic-final-vs-pv-sindhu-can-t-wait-for-rematch-at-pbl/story-rUsQUEoYuVjW6BaBkVagKP.html
PBL-2's new format will test players, thrill fans, say Carolina Marin and PV Sindhu

The Olympic silver and gold medallists will compete at the Premier Badminton League Rio Olympic gold medalist Carolina Marin set the stage for an... ...

http://www.sportskeeda.com/badminton/pbl-2s-new-format-will-test-players-thrill-fans-say-carolina-marin-and-pv-sindhu/

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