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Frooti grows up with a new look

Aiming to target the youth and emerge out of the shadow of its 'kids' drink' legacy, it has changed it looks and taste Fond, childhood memory, but nary a current one -- this is what Frooti's......

World Cup: India Inc kicks off in style

If cricket is a religion in India, the FIFA World Cup must be God Himself. So it seems, going by the way Indian companies are using the platform to create some branding magic.Sports majors like......

Raj Kurup's passport to creativity

In March 2007, S Raj Kurup, 32, gave up his job with Grey Worldwide to set up Creative Land Asia, a creative hotspot. Ask him about the prospects of his start-up, and he replies: "I want to build a......

Keventer buys Eicher foods unit

Keventer Agro Limitedof the MKJ group, promoted by Mahendra K Jalan, has concluded the buy-out of the food division of Eicher International Limited. Mayank Jalan, KAL managing director, said the......

Fruit drinks high on swig list

This summer, a host of brands are jostling for thirst space. Not just colas but beverages and fruit juices of all hues are adorning shop shelves.From bottled iced-tea to branded chhaas, fruit-based......
  Web results for Appy Fizz
Here's how Parle Agro is repositioning Appy Fizz

This week on Storyboard, Storyboard Editor Anant Rangaswami speaks to MEC's Global CEO, Charles Courtier on the rapid transformation in the media... ...
Parle Agro doubles marketing investment to ₹150 crore

Parle Agro is doubling its investments to ₹150 crore for two of its largest selling beverage brands Frooti and Appy Fizz. Having spent ₹70... ...
Bigg Boss 10 promo released, common people have a chance to enter the house this time

The first promo of Salman Khan hosted TV reality show Big Boss 10 has been released. The makers of the show have this time changed the concept by... ...
'Bigg Boss 10' Promo Is Out, But It Has No Celeb Power. Not Even Salman Khan!

Fold up your sleeves guys. This might just be your doorway to stardom. The makers of Bigg Boss just released its first promo and it is saying... ...
Overdose of Cricket in Adland?

In the past few months, we have seen a lot of cricket-based ads of which many don't make much sense. We ask ad experts if they would suggest... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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