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Frooti grows up with a new look

Aiming to target the youth and emerge out of the shadow of its 'kids' drink' legacy, it has changed it looks and taste Fond, childhood memory, but nary a current one -- this is what Frooti's......

World Cup: India Inc kicks off in style

If cricket is a religion in India, the FIFA World Cup must be God Himself. So it seems, going by the way Indian companies are using the platform to create some branding magic.Sports majors like......

Raj Kurup's passport to creativity

In March 2007, S Raj Kurup, 32, gave up his job with Grey Worldwide to set up Creative Land Asia, a creative hotspot. Ask him about the prospects of his start-up, and he replies: "I want to build a......

Keventer buys Eicher foods unit

Keventer Agro Limitedof the MKJ group, promoted by Mahendra K Jalan, has concluded the buy-out of the food division of Eicher International Limited. Mayank Jalan, KAL managing director, said the......

Fruit drinks high on swig list

This summer, a host of brands are jostling for thirst space. Not just colas but beverages and fruit juices of all hues are adorning shop shelves.From bottled iced-tea to branded chhaas, fruit-based......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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