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Sidhartha Mallya to enter brand endorsement market

United Breweries Group chief Vijay Mallya's son, Sidhartha Mallya is set to step into the world of brand endorsement with celebrity management firm KWAN signing him up to become face of some luxury......

Brand endorsements: Cricketers lose their edge

The heat from the cricket endorsement pitch is cooling, with rates falling between 25 and 50 per cent as advertisers shy away from new deals.Industry sources say the only major cricketer to have......

Cricket sponsorship rules stump biggies

Traditional heavy spenders on cricket properties Vodafone, car maker Hyundai Motors, Reliance Communications and soft drink major Coca-Cola have decided to stay out of the bidding for the......

New kids reshuffle pecking order

The advertising world it seems belong to the young and trendy. At least, on the evidence of the fee that new upcoming stars command for endorsements. According to industry estimates, Ranbir Kapoor,......

Ishant opens a new innings in ad deals

Shah Rukh Khan's audacious Rs 3.8 crore (Rs 38 million) bid for Ishant Sharma for the Kolkata team in theIndian Premier League Twenty20 tournament has catapulted the shy and lanky pace bowler into......

What makes Kapil Sharma the hottest property on TV

Kapil Sharma, the anchor of Comedy Nights with Kapil, is the funniest man in India.  Applauding is a good way to stay warm inside the freezing Studio 7 at Film City in Mumbai's Goregaon. A......

Mumbai may host Sunfeast Open

Mumbai tennis fans could well have a two-weeks' treat, as the WTA Sunfeast Open Tier III tournament, which is hosted by Kolkata every year, could be shifted to India's financial capital, after the......

NBA heroes to promote basketball in India

In what could make a world of difference to the fortunes of basketball in India, the Basketball Federation of India (BFI) has forged a partnership with the USA's premier professional men's......

The slow track to Formula 1

Narain Karthikeyan's decision to join the A1 Grand Prix reminds me of words from a Creed song, "We've seen our share of ups and downs and how quickly life can turn around..."These words depict the......

Globosport ties up with contracts company

Globosport, the sports management division of Mahesh Bhupathi's company Globo Media Solutions, have sealed a tie-up with athletes1, the world's leading companyfor playing contracts incricket. Under......
  Web results for Anirban Das Blah
Now, celebrities help startups attract sponsors as well

NEW DELHI: Call it celebrity engagement Version 2.0. A bunch of startups in the entertainment and fashion space are not just content with... ...

http://economictimes.indiatimes.com/small-biz/startups/now-celebrities-help-startups-attract-sponsors-as-well/articleshow/47918961.cms
Maggi controversy emerges as a teachable moment for celebrities & brands alike

At a recently released Bollywood blockbuster's post-screening party, the dinner- table conversation among Bollywood A-listers gravitated around a... ...

http://economictimes.indiatimes.com/magazines/brand-equity/maggi-controversy-emerges-as-a-teachable-moment-for-celebrities-brands-alike/articleshow/47689812.cms
The double-edged sword

Related to : Nestle India Ltd Nestle India Ltd BSE 08 Jun 15 | 09:23 AM 5790.00 -207.1 (-3.45%) NSE 08 Jun 15 | 09:07 AM 5850.00... ...

http://smartinvestor.business-standard.com/market/Features-316360-Featuresdet-The_double_edged_sword.htm
Maggi fiasco prompts celebs to relook ad contracts

KOLKATA: A day after the Central government declared that celebrities endorsing products or services would be liable for legal action if the... ...

http://timesofindia.indiatimes.com/business/india-business/Maggi-fiasco-prompts-celebs-to-relook-ad-contracts/articleshow/47521130.cms

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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