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Amul Flaavyo

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How marketers are positioning yogurt as health food

Just a week ago, the Gujarat Co-operative Milk Marketing Federation (GCMMF), owners of Amul, launched what it called an "all-natural probiotic vitamins fortified flavoured yogurt" under the brand......
  Web results for Amul Flaavyo
How the humble dahi became a multi-crore brand game with product variants

The Rs 1,000-crorecurd or yoghurt market is witnessing a lot of changes; the market has evolved from plain packaged curd to drinkable, organic,... ...

http://www.bestmediainfo.com/2014/06/how-the-humble-dahi-became-a-multi-crore-brand-game-with-product-variants/

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