Alpenliebe

Rediff.com » News » Alpenliebe

News for Alpenliebe

Business
Movies

Eveready inks JV pact with Indonesian FMCG major

To double its current turnover of Rs 13.53 billion in five years, the firm plans to generate 25 per cent of this consolidated revenue from FMCG sales. Eveready Industries India Ltd (EIIL) has......

What's in a brand name?

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special. Illustration: Uttam Ghosh/Rediff.com "What......

Brands outsource ideation to India for their global campaigns

For the last few years, Italian confectionery major Perfetti van Melle has been adapting its Indian campaigns for brands like Alpenliebe and Big Babol for the European market. Pond’s and......

Humour is Sameer Suneja's ladder to success

Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1. Till a little over a year ago, Suneja was running the Indian arm of Perfetti. Then he was appointed......

Star, Zee, Colors and Sony fight it out on weekends

TV channels have never hesitated to wage war when it comes to grabbing eyeballs. But this one seems unprecedented. The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and......

Behind Life of Pi's GORGEOUS visuals effects

Life of Pi won an Oscar this year for Best Visual Effects, which went to the team of Bill Westenhofer, Guillaume Rocheron, Erik-Jan De Boer and Donald R Elliott of Rhythm and Hues, the people......

Rediff News

Alpenliebe

News for Alpenliebe

Eveready inks JV pact with Indonesian FMCG major

What's in a brand name?

Brands outsource ideation to India for their global campaigns

Humour is Sameer Suneja's ladder to success

Star, Zee, Colors and Sony fight it out on weekends

Behind Life of Pi's GORGEOUS visuals effects

Top Coverage News

World Test Championship 2023

Manipur's Tragedy

IPL 2023

Sri Lanka's Tour of India 2023

GUJARAT, HIMACHAL GO TO POLLS