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Alan R Andreasen

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  • Business

How to make NGOs successful

"The best way for NGOs is to embrace marketing instead of confusing it with just selling (to the donors). They have to deliver value by creating the four 'A's of marketing," said marketing guru......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
Broswe by: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z