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Focus on brand building, exhorts Al Ries

Think it in India, make it in China', should be the mantra for all companies wanting to make it big in the global arena, said Al Ries marketing strategist and chairman Ries & Ries.While admitting......

Are pension products good for retirement?

Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......

Pouring out a new growth plan

It was one company that held out against a giant. Back in the '90s Hindustan Lever was bulldozing its way into the foods business and snapping up a string of small and regional ice cream brands.......

'Indian steel industry will grow at about 10%'

2001 was probably the worst year for the steel business in India. Prices were at an historic low, in fact the lowest in 30 years. It was also the time when B Muthuraman took over asmanaging......

'Infy, TCS are great firms, but. . .'

India may have established its supremacy in information technology with companies such as Tata Consultancy Services, Infosys and Wipro, but on a global scale these companies are far from being......

The Matrix of cricket

Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......
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Hartley leads Porsche third practice 1-2

By Gary Watkins Friday, September 18th 2015, 16:57 GMT Porsche again blocked out the top two positions in final free practice ahead of... ...
How to get your startup off the ground?

Were pretty sure that our magazines July issue based on launching your own startupinspired you like Leo nidas inspired his 300 to defy all odds and... ...
New Chapter

COLOMBO: After 66.5 overs on the fifth day, enduring pa­­s­­sages of tedium and despondency, through sheer toil, sweat and determination, India... ...
Audi stays on top in Nurburgring FP2

By Gary Watkins Friday, August 28th 2015, 16:34 GMT Audi was again quickest in second free practice ahead of Sunday's fourth round of the... ...
Le Mans winner Bamber back in WEC

Wednesday, August 19th 2015, 21:26 GMT Le Mans 24 Hours winner Earl Bamber will rejoin the World Endurance Championship grid at the... ...

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Coming to India and making

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