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Focus on brand building, exhorts Al Ries

Think it in India, make it in China', should be the mantra for all companies wanting to make it big in the global arena, said Al Ries marketing strategist and chairman Ries & Ries.While admitting......

Are pension products good for retirement?

Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......

Pouring out a new growth plan

It was one company that held out against a giant. Back in the '90s Hindustan Lever was bulldozing its way into the foods business and snapping up a string of small and regional ice cream brands.......

'Indian steel industry will grow at about 10%'

2001 was probably the worst year for the steel business in India. Prices were at an historic low, in fact the lowest in 30 years. It was also the time when B Muthuraman took over asmanaging......

'Infy, TCS are great firms, but. . .'

India may have established its supremacy in information technology with companies such as Tata Consultancy Services, Infosys and Wipro, but on a global scale these companies are far from being......

PHOTOS: The gold medallists on Day 6 at Rio Olympics

Check out the gold medal winners on Day 6 of the 2016 Olympic Games in Rio de Janeiro, on  Thursday: Oleksiak and Manuel tie for women's 100m freestyle gold IMAGE: Simone Manuel, left, and......

The Matrix of cricket

Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......
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Digital offline seeks to broaden customer base

Despite fast growth in the e-commerce space, online is still a miniscule portion of the offline retail market. Therefore ‘digital offline’ or... ...

http://www.mydigitalfc.com/news/digital-offline-seeks-broaden-customer-base-543

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Coming to India and making

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