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Al Ries

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Focus on brand building, exhorts Al Ries

Think it in India, make it in China', should be the mantra for all companies wanting to make it big in the global arena, said Al Ries marketing strategist and chairman Ries & Ries.While admitting......

Are pension products good for retirement?

Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......

Pouring out a new growth plan

It was one company that held out against a giant. Back in the '90s Hindustan Lever was bulldozing its way into the foods business and snapping up a string of small and regional ice cream brands.......

'Indian steel industry will grow at about 10%'

2001 was probably the worst year for the steel business in India. Prices were at an historic low, in fact the lowest in 30 years. It was also the time when B Muthuraman took over asmanaging......

'Infy, TCS are great firms, but. . .'

India may have established its supremacy in information technology with companies such as Tata Consultancy Services, Infosys and Wipro, but on a global scale these companies are far from being......

The Matrix of cricket

Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......
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Who gets the dog? MetLife to ponder snoopy's fate

Breaking up is hard, especially when long- time partners have to decide who gets financial assets, property or even a pet. The split could be... ...

http://economictimes.indiatimes.com/news/international/business/who-gets-the-dog-metlife-to-ponder-snoopys-fate/articleshow/50873056.cms?from=mdr
the enemy within

The Sensex is more important than a poor ma­n’s liveliho­od. Such us­ed to be the acerbic observation of Rag­huvansh Prasad, the RJD minister... ...

http://www.mydigitalfc.com/op-ed/mgnrega-enemy-within-397
Laura Ries

Marketing strategist Laura Ries advises companies to narrow their focus and come up with memorable slogans using specific words as part of their... ...

http://forbesindia.com/article/real-issue/you-weaken-your-brand-when-you-expand-it-laura-ries/41987/1

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