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PR firms set a scorching pace

After two years of recession, the Rs 150-175 crore (Rs 1.5-1.75 billion) public relations business is on a roll with the country's top agencies growing at a blistering pace of 30-50 per cent in the......

Best ways a brand can reclaim its reputation after a crisis

'The crisis-hit brand needs to react, and react without sounding outraged or angry. ' Image: A pre-emptive communication strategy is a must-have in a firm's arsenal.. Photograph, courtesy:......
  Web results for Adfactors Public Relations
Storytelling within constraints

How does a creative director of an ad agency retain his creativity when he is subject to strict norms for certain kinds of advertisements? For... ...

http://www.thehindubusinessline.com/catalyst/storytelling-within-constraints/article8677960.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

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