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Abhijit Avasthi

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Mentos starts whacky helpline

Are you in a crunch situation at work, or have a love life dilemma? Are simple daily chores bogging you down? A confectionery brand is taking on the role of an agony aunt.Confectionery giant......

An ad with a difference

If the Happydent White television commercial was true to life, the possibilities surrounding a set of sparkling white teeth are endless. You could start by switching off the lights and switching on......
  Web results for Abhijit Avasthi
Sailing through the storm

In one of the large conference rooms at The Lalit in Mumbai back in September 2003, about a dozen people were glued to a large television set. As... ...

http://www.outlookbusiness.com/strategy/feature/sailing-through-the-storm-1856
Up my street

THINK start-ups and you think of tech nerds. But there's a new set of start-ups and these are in the creative world, and they are inspired by... ...

http://www.financialexpress.com/article/industry/companies/up-my-street/96130/
Creativity can help develop far more impactful solutions, says ex-O&M NCD Abhijit Avasthi

The ex-O&M NCD spills the beans on his new outfit — Sideways Consulting with a staff of engineers, techies and installation artists among others. ...

http://economictimes.feedsportal.com/c/33041/f/534029/s/474d6e95/sc/28/l/0Leconomictimes0Bindiatimes0N0Cmagazines0Cbrand0Eequity0Ccreativity0Ecan0Ehelp0Edevelop0Efar0Emore0Eimpactful0Esolutions0Esays0Eex0Eom0Encd0Eabhijit0Eavasthi0Carticleshow0C47690A2780Bcms/story01.htm
A creative problem solving company

After quiting Ogilvy in October, Abhijit Avasthi has launched his new venture in partnership with Ogilvy's former SVP of client services, Sonali... ...

http://www.moneycontrol.com/news/features/sideways-consulting-a-creative-problem-solving-company_1437821.html

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Coming to India and making

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