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Abhijit Avasthi

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Mentos starts whacky helpline

Are you in a crunch situation at work, or have a love life dilemma? Are simple daily chores bogging you down? A confectionery brand is taking on the role of an agony aunt.Confectionery giant......

An ad with a difference

If the Happydent White television commercial was true to life, the possibilities surrounding a set of sparkling white teeth are endless. You could start by switching off the lights and switching on......
  Web results for Abhijit Avasthi
How do you solve a problem called advertising?

It's starting to look like the first clients for many of the newly formed agencies are strangely enough, the founders themselves. There's a huge... ...

http://economictimes.indiatimes.com/magazines/brand-equity/how-do-you-solve-a-problem-called-advertising/articleshow/47784832.cms
We live in an age where everything is possible, says Abhijit Avasthi

His was perhaps the most awaited comeback plan. The name itself said this was something different. So when Abhijit Avasthi, former national... ...

http://www.financialexpress.com/article/industry/companies/face-off-we-live-in-an-age-where-everything-is-possible-says-abhijit-avasthi/88681/
Creativity can help develop far more impactful solutions, says ex-O&M NCD Abhijit Avasthi

At the end of several months of fervent speculation it turns out Abhijit Avasthi is not setting up droga5 or indeed a family concern. The ex-O&M... ...

http://economictimes.indiatimes.com/magazines/brand-equity/creativity-can-help-develop-far-more-impactful-solutions-says-ex-om-ncd-abhijit-avasthi/articleshow/47690278.cms
Caught in the loop

IN today's world of citizen journalism, news goes viral in a flash. And if it is bad news, it acquires a spin and speed that is virtually... ...

http://www.financialexpress.com/article/industry/companies/maggi-noodles-caught-in-the-loop/85227/
Chasing the celebrity

THE celebrity endorsement market in India is estimated to be over R3000 crore annually. The Maggi incident opens up an important question as to... ...

http://www.financialexpress.com/article/industry/companies/maggi-noddles-row-chasing-the-celebrity/85228/

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