With Jaago Re 2, Tata Tea ups its game

Tata Tea looks to separate itself from the crowd and reclaim its positioning as a socially responsible label with a new version of its Jaago Re campaign. Tata Tea was among the early brands to......

Tata Global Beverages taps PE firms for stake sale

Tata Global Beverages (formerly Tata Tea) is in talks with private equity firms for raising funds through dilution of a minority stake.The dilution -- that could be at the holding company level or......

How HUL won in rural markets

After tapping the premium and popular segments, HUL has entered the lower end of the tea market with its new offering, Brooke Bond Sehatmand.More than a hundred years ago, Hindustan Unilever......

Loose tea no longer cheaper than branded tea

In a downturn, buyers usually opt for cheaper products. But it seems volatility in the commodity market has changed the tastes and buying habits of consumers as branded tea sales have spurted even......