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Nike runs to seal the bond with young adults

Nike is trying to make the most of the respite provided by the stock-taking that Reebok, the leading sportswear brand in the Indian market, has had to do in the wake of an alleged financial fraud......

Reebok India ropes in John Abraham as brand ambassador

Sportswear company Reebok India said on Monday it has roped in Bollywood actor John Abraham as its brand ambassador in a long term deal. The company, which is repositioning Reebok as a fitness......

SFIO finalising report into alleged Reebok fraud

The Serious Fraud Investigation Officer is finalising its report into the alleged financial irregularities at sportswear maker Reebok India, a senior government official said on Monday.Corporate......

Adidas takes Rs 1,090 crore hit due to Reebok India

German sportswear giant Adidas on Thursday said its balance sheet for 2011 is negatively impacted by 153 million euro (over Rs 1,090 crore) due to 'commercial irregularities' at its arm Reebok......

Rebook charts new retail concept in India

Embarking on a fresh start after last year's alleged Rs 870 crore fraud in its Indian arm, sportswear major Reebok is undertaking a new retail concept and marketing campaign to chart out a new......

It's Adidas 2 Nike 0 at the World Cup!!!

With Adidas sponsoring both teams in Sunday's World Cup final, the German sportswear brand has declared victory over U.S. rival Nike in the latest round of its battle to remain the biggest global......

Puma shoves out Nike after two decades as Arsenal's kit supplier

German sportswear company Puma will become the kit supplier to English soccer club Arsenal from next season in a deal worth more than 30 million pounds a year to the Premier League leaders. Puma......

Adidas suspends contract with Tyson Gay

Sportswear company Adidas has suspended its contract with Tyson Gay after the former double world sprint champion failed an out-of-competition dope test, it said on Monday. "We are shocked by these......

Messi latest name to attract interest of tax authorities

Lionel Messi's picture was on the front pages rather than the sports sections of the Spanish media on Thursday, after the World Player of the Year and his father were accused of tax fraud. The......

London Olympics inspiring figure-hugging fashions

As London prepares to host the Olympic Games this summer, fashion designers in the British capital are turning to sport for inspiration, ushering in an era of sleek, figure-hugging dresses and......
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New ink to make electronic apparel a reality

TOKYO: University of Tokyo researchers have developed a new ink that can be printed on textiles in a single step to form highly conductive and... ...

http://economictimes.indiatimes.com/magazines/panache/new-ink-to-make-electronic-apparel-a-reality/articleshow/47922864.cms
Mountain Hardwear appoints Scott Kerslake as president

(United States Of America) Mountain Hardwear Inc., a leading mountaineering, outdoor equipment, and clothing company, and a wholly owned subsidiary... ...

http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=173357
LIDS Renews Rights to Major League Baseball Players Custom Embroidery

From the Wires -- Retailer Offers Fans Custom Embroidery of MLB Player Names, Numbers and Autographs on Select Headwear and Apparel -- Jul. 2,... ...

http://in.sys-con.com/node/3354260
Adidas is desperately trying to make golf cool again

Adidas Adidas is determined to make golf cool again. The sportswear brand has hired a new creative agency to market golf as a sport instead of a... ...

http://www.businessinsider.in/Adidas-is-desperately-trying-to-make-golf-cool-again/articleshow/47916806.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership
Donna says goodbye to designing

Comment · print · T T T+· T- Donna Karan. Photo: Special Arrangement TOPICS Donna Karan will step down from daily duties as chief... ...

http://www.thehindu.com/features/metroplus/fashion/donna-says-goodbye-to-designing/article7379142.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

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