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IN PHOTOS: International No Pants Day

Hundreds of passengers across the globe stripped off their trousers and skirts for the worldwide "No Pants Subway Ride". What started out as a group prank in New York has now become an annual......

Nike runs to seal the bond with young adults

Nike is trying to make the most of the respite provided by the stock-taking that Reebok, the leading sportswear brand in the Indian market, has had to do in the wake of an alleged financial fraud......

Reebok India ropes in John Abraham as brand ambassador

Sportswear company Reebok India said on Monday it has roped in Bollywood actor John Abraham as its brand ambassador in a long term deal. The company, which is repositioning Reebok as a fitness......

SFIO finalising report into alleged Reebok fraud

The Serious Fraud Investigation Officer is finalising its report into the alleged financial irregularities at sportswear maker Reebok India, a senior government official said on Monday.Corporate......

Adidas takes Rs 1,090 crore hit due to Reebok India

German sportswear giant Adidas on Thursday said its balance sheet for 2011 is negatively impacted by 153 million euro (over Rs 1,090 crore) due to 'commercial irregularities' at its arm Reebok......

Rebook charts new retail concept in India

Embarking on a fresh start after last year's alleged Rs 870 crore fraud in its Indian arm, sportswear major Reebok is undertaking a new retail concept and marketing campaign to chart out a new......

'I was keen to protect Cricket's GenNext'

Sachin Tendulkar has found ways to remain engaged with the sport, reports Shakya Mitra. IMAGE: 'Sachin by Spartan' is a cricket equipment and sportswear range. Photographs: Hitesh......

Boxing school in Rio slum shows sport's power before Olympics

IMAGE: Jessica , 9, poses for a photograph in an alley, also known as "viela", in the Mare favela of Rio de Janeiro, Brazil, June 2, 2016. Photograph: Nacho Doce/Reuters. Beneath a street lamp in......

Don't link IPL with drought situation, says Yuvraj

- 'I don't think IPL has got to do anything with what the situations are in India. We play in a sport and try to excel in that.' Recuperating from an ankle injury, India all-rounder Yuvraj Singh on......

Major blow for Sharapova: Nike suspends contract, TAG Heuer won't renew

IMAGE: Russia's Maria Sharapova sports nike apparel. Photograph: Michael Dodge/Getty Images. Russian tennis star Maria Sharapova, the highest-paid woman in sports, said on Monday that she failed......

Boxer Pacquiao loses Nike sponsorship for 'abhorrent' anti-gay comments

Nike Inc, the world's largest sportswear maker, said it had ended its contract with Manny Pacquiao after the Filipino boxer described gays as "worse than animals". "We find Manny Pacquiao's......
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Puma takes up basketball again as it sets new targets

plans to rejoin the basketball market as it makes a push to grow in the United States and China and bring its profitability closer to that of... ...
Puma sets 2022 targets to lift profits, sales

outlined new mid-term targets on Tuesday, expecting to lift currency-adjusted sales by around 10 percent a year up to 2022 and raise its operating... ...
Hollywood musician Pharrell Williams joins Ranveer Singh for Holi celebrations

In the past few years, many iconic Hollywood stars have visited India during their concerts or on promotional tours. Just this week, iconic... ...
Nike defeats appeal over iconic Michael Jordan photo, Jumpman logo

(Reuters) - Nike Inc on Tuesday defeated an appeal by a renowned photographer who accused the sportswear company of ripping off his iconic photo of... ...
Puma upbeat for 2018, sees turnaround for soccer sales

HERZOGENAURACH, Germany (Reuters) - German sportswear brand Puma said on Monday it expects to increase its operating profit by another third in... ...

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