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Nike runs to seal the bond with young adults

Nike is trying to make the most of the respite provided by the stock-taking that Reebok, the leading sportswear brand in the Indian market, has had to do in the wake of an alleged financial fraud......

Reebok India ropes in John Abraham as brand ambassador

Sportswear company Reebok India said on Monday it has roped in Bollywood actor John Abraham as its brand ambassador in a long term deal. The company, which is repositioning Reebok as a fitness......

SFIO finalising report into alleged Reebok fraud

The Serious Fraud Investigation Officer is finalising its report into the alleged financial irregularities at sportswear maker Reebok India, a senior government official said on Monday.Corporate......

Adidas takes Rs 1,090 crore hit due to Reebok India

German sportswear giant Adidas on Thursday said its balance sheet for 2011 is negatively impacted by 153 million euro (over Rs 1,090 crore) due to 'commercial irregularities' at its arm Reebok......

Rebook charts new retail concept in India

Embarking on a fresh start after last year's alleged Rs 870 crore fraud in its Indian arm, sportswear major Reebok is undertaking a new retail concept and marketing campaign to chart out a new......

'I was keen to protect Cricket's GenNext'

Sachin Tendulkar has found ways to remain engaged with the sport, reports Shakya Mitra. IMAGE: 'Sachin by Spartan' is a cricket equipment and sportswear range. Photographs: Hitesh......

Boxing school in Rio slum shows sport's power before Olympics

IMAGE: Jessica , 9, poses for a photograph in an alley, also known as "viela", in the Mare favela of Rio de Janeiro, Brazil, June 2, 2016. Photograph: Nacho Doce/Reuters. Beneath a street lamp in......

Don't link IPL with drought situation, says Yuvraj

- 'I don't think IPL has got to do anything with what the situations are in India. We play in a sport and try to excel in that.' Recuperating from an ankle injury, India all-rounder Yuvraj Singh on......

Major blow for Sharapova: Nike suspends contract, TAG Heuer won't renew

IMAGE: Russia's Maria Sharapova sports nike apparel. Photograph: Michael Dodge/Getty Images. Russian tennis star Maria Sharapova, the highest-paid woman in sports, said on Monday that she failed......

Boxer Pacquiao loses Nike sponsorship for 'abhorrent' anti-gay comments

Nike Inc, the world's largest sportswear maker, said it had ended its contract with Manny Pacquiao after the Filipino boxer described gays as "worse than animals". "We find Manny Pacquiao's......
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Myntra, Jabong claim to be India's largest multi-brand sportswear retailer

Jabong says sportswear will represent a $500 mn business for it in the next three years Alnoor Peermohamed | Bengaluru Last Updated at December 14,... ...

http://www.business-standard.com/article/companies/myntra-jabong-claims-to-be-india-s-largest-multi-brand-sportswear-retailer-117121401134_1.html
Suicide bomber kills 17 at Somalia police academy

An Islamic extremist suicide bomber disguised as a police officer killed at least 17 and injured 20 at a police academy in Somalia's capital today,... ...

http://www.business-standard.com/article/pti-stories/suicide-bomber-kills-17-at-somalia-police-academy-117121400681_1.html
Michael Jordan is the highest-paid athlete of all time

He may be a retired basketball legend, but when it comes to total prize money earned through sport, Michael Jordan takes the top spot.In the... ...

http://news.rediff.com/commentary/2017/dec/14/michael-jordan-is-the-highestpaid-athlete-of-all-time/a586f15ee55e08a6c5351d2e62ada442
Disha Patani stuns with her ‘desi’ avatar and a three-tier diamond necklace

There’s no stopping Disha Patani. She has been constantly putting up eyeball-grabbing pictures on her Instagram handle. Hence, her fans are... ...

http://www.bollywoodhungama.com/news/features/disha-patani-stuns-desi-avatar-three-tier-diamond-necklace/
Adidas expects big boost from soccer World Cup

BERLIN (Reuters) - Adidas expects a big increase in sales of soccer jerseys from the 2018 World Cup in Russia helped by its sponsorship of three of... ...

http://www.sify.com/finance/adidas-expects-big-boost-from-soccer-world-cup-news-others-rmctdDjbhfhgc.html

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