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Nike runs to seal the bond with young adults

Nike is trying to make the most of the respite provided by the stock-taking that Reebok, the leading sportswear brand in the Indian market, has had to do in the wake of an alleged financial fraud......

Reebok India ropes in John Abraham as brand ambassador

Sportswear company Reebok India said on Monday it has roped in Bollywood actor John Abraham as its brand ambassador in a long term deal. The company, which is repositioning Reebok as a fitness......

SFIO finalising report into alleged Reebok fraud

The Serious Fraud Investigation Officer is finalising its report into the alleged financial irregularities at sportswear maker Reebok India, a senior government official said on Monday.Corporate......

Adidas takes Rs 1,090 crore hit due to Reebok India

German sportswear giant Adidas on Thursday said its balance sheet for 2011 is negatively impacted by 153 million euro (over Rs 1,090 crore) due to 'commercial irregularities' at its arm Reebok......

Rebook charts new retail concept in India

Embarking on a fresh start after last year's alleged Rs 870 crore fraud in its Indian arm, sportswear major Reebok is undertaking a new retail concept and marketing campaign to chart out a new......

'I was keen to protect Cricket's GenNext'

Sachin Tendulkar has found ways to remain engaged with the sport, reports Shakya Mitra. IMAGE: 'Sachin by Spartan' is a cricket equipment and sportswear range. Photographs: Hitesh......

Boxing school in Rio slum shows sport's power before Olympics

IMAGE: Jessica , 9, poses for a photograph in an alley, also known as "viela", in the Mare favela of Rio de Janeiro, Brazil, June 2, 2016. Photograph: Nacho Doce/Reuters. Beneath a street lamp in......

Don't link IPL with drought situation, says Yuvraj

- 'I don't think IPL has got to do anything with what the situations are in India. We play in a sport and try to excel in that.' Recuperating from an ankle injury, India all-rounder Yuvraj Singh on......

Major blow for Sharapova: Nike suspends contract, TAG Heuer won't renew

IMAGE: Russia's Maria Sharapova sports nike apparel. Photograph: Michael Dodge/Getty Images. Russian tennis star Maria Sharapova, the highest-paid woman in sports, said on Monday that she failed......

Boxer Pacquiao loses Nike sponsorship for 'abhorrent' anti-gay comments

Nike Inc, the world's largest sportswear maker, said it had ended its contract with Manny Pacquiao after the Filipino boxer described gays as "worse than animals". "We find Manny Pacquiao's......
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Adidas sells ice hockey brand to Birch Hill for $110 million

FRANKFURT (Reuters) - German sportswear group Adidas has agreed to sell its CCM ice hockey brand to private equity firm Birch Hill Equity Partners... ...

http://www.sify.com/finance/adidas-sells-ice-hockey-brand-to-birch-hill-for-110-million-news-default-rh1vPyhfghfcc.html
Delhi court

A court here on Monday ordered that charges be framed against six former Commonwealth Games (CWG) Organising Committee members and three others in... ...

http://www.prokerala.com/news/articles/a759201.html
Sunshine lifts UK retail sales, points to brighter growth

By David Milliken and William Schomberg LONDON (Reuters) - Sunny weather brought British shoppers out and led to stronger retail sales than... ...

http://www.sify.com/finance/sunshine-lifts-uk-retail-sales-points-to-brighter-growth-news-others-rhurffhhheegh.html
Nike's big plan to woo women

The sportswear brand plans to fight off competition by knowing female athletes better than anyone. ...

http://www.afaqs.com/news/story/50852_Nikes-big-plan-to-woo-women
Sponsor drops Evans over cocaine scandal

Britain's tennis world number 50 Dan Evans testing positive for cocaine has cost him a lucrative sponsorship deal with Italian sportswear firm... ...

http://www.business-standard.com/article/pti-stories/sponsor-drops-evans-over-cocaine-scandal-117062800827_1.html

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