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Somdeb Basu

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Reebok India ropes in John Abraham as brand ambassador

Sportswear company Reebok India said on Monday it has roped in Bollywood actor John Abraham as its brand ambassador in a long term deal. The company, which is repositioning Reebok as a fitness......

India Inc is headed for Cup final

The Iraq war has not deterred senior executives and politicians and their families from making a beeline for South African shores to cheer the men in blue.A special charter flight from Air-India......
  Web results for Somdeb Basu
DDB MudraMax makes showrooms live for Reebok Jetfuse

The agency used LED screens in all store windows and created a state of the art video which drew a parallel between a jet engine and the shoe's... ...

http://www.bestmediainfo.com/2014/06/ddb-mudramax-makes-showrooms-live-for-reebok-jetfuse/
Reebok culminates the first ever Community Relay Race in Bangalore

Covering 8 major Reebok Fit Hub stores in Bangalore, the fitness race witnessed an overwhelming response from over 513 runners. All runners came to... ...

http://www.webnewswire.com/node/3594902
Reebok's business turns profitable post strategy shift

NEW DELHI: Alarge rack with around a dozen Reebok shoe greets visitors at the brand's office in Gurgaon. Most of these shoes sport manufacturing... ...

http://economictimes.indiatimes.com/industry/services/retail/reebok-turns-around-its-indian-business-turns-profitable-after-shift-in-strategy/articleshow/34851652.cms
Reebok unveils the Delta with new Live with Fire campaign

Conceptualised by McCann, the latest campaign promotes a fit lifestyle by using three youth icons MS Dhoni, Nargis Fakhri and John Abraham in a... ...

http://www.bestmediainfo.com/2014/05/reebok-unveils-the-delta-with-new-live-with-fire-campaign/
Somdeb Basu

Interview with Brand Director, Reebok Sayantani Kar | Mumbai April 21, 2014 Last Updated at 21:39 IST After the fiasco with the senior management... ...

http://www.business-standard.com/article/management/the-gender-ratio-in-sportswear-has-been-skewed-somdeb-basu-114042100999_1.html

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