Maggi in a soup: Brands that fought back controversies and regained trust

Instant noodle from Nestle is not the first food brand in India to have faced a tough time though Brands fight back and so can Maggi. The instant noodle from Nestle is not the first food brand in......

40 years ago and now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from its ready-to-mix antecedents to being an......

Rasna takes on Tropicana

 It had been giving tough competition to Kraft Foods’Tang in the powdered drink segment with its Rs 1 and Rs 2 sachets. And now, Rasna is set to play a similar pricing game with......

Rasna to set up two new plants

Rasna Private Limited, the market leader in the soft drink concentrate market, has plans to set up two new plants and launch 'regional flavours' to garner 35 per cent growth this year.The company,......