Sport is now as much about the game as money, tamasha, showmanship

Using a sledgehammer to fix some ills can cut down a game at its peak, warns Shekhar Gupta. As I left home reluctantly for the airport, I may have, in a nutty moment not unusual for sport-lovers,......

Wanted! Some sports giants on the Sensex

By 2020, we should have some 10 listed sports companies, with one or two big enough to be on the Sensex A thought came to mind while watching the volleyball gold medal match between Brazil and......

Brands court a new icon: Sindhu!

The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement, says Urvi Malvania. While 1.3 billion Indians cheered as P V Sindhu clinched India's first-ever......

IOA chief PT Usha breaks silence on CEO controversy

Indian Olympic Association (IOA) chief PT Usha on Sunday asserted that she has full confidence in the newly-appointed CEO and there was no going back on the decision to hire him for the top post.......

Odisha Masters: Sathish seals singles; Tanisha-Dhruv shine

Sathish Kumar wins men's singles title, Tanisha-Dhruv claim mixed doubles crown at Odisha Masters Photograph: Kind Courtesy BAI/X India's Sathish Kumar Karunakaran secured his maiden BWF super 100......

It's an all-Indian men's singles final at Odisha Masters

IMAGE: Ayush Shetty. Photograph: Ayush Shetty/X World Junior championships bronze medallist Ayush Shetty edged out Indonesia's Alwi Farhan in a thrilling three-game match to set up an all-Indian......

Should Dhoni Have Done This Ad?

It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta. IMAGE: Mahendra Singh Dhoni in a Lays ad.......

Meet PV Sindhu's new coach for Paris Olympics!

It's going to be a hell of journey, says Sindhu welcoming new coach Hafiz Hashim Photograph: Kind Courtesy PV Sindhu/Instagram Double Olympic medallist P V Sindhu on Tuesday announced Malaysian......