Maggi Noodles: Reclaiming faith in an instant

  A new Maggi advertisement harps on nostalgia, loss and the joy of rediscovery as a middle-aged man tries to impress his wife with his cooking skills Since making a comeback in the market......

'Maggi relaunch was like a storm'

  'For me, competition is not just coming from Patanjali, but it is also coming from Yippee, Top Ramen (Nissin Foods) and other brands.' 'I respect each one of my competitors.' 'Ultimately,......

Rival brands up the ante as Maggi relaunch nears

ITC, Chaudhary Group are among companies launching variants and stepping up ad campaigns. Rival brands are bracing up for the re-entry of Maggi after Nestlé announced it had resumed......

Noodle makers claw back with new launches

The move comes even as Nestle India gears up to present findings of its Maggi re-test to the Bombay High Court.  After withdrawing Top Ramen, India’s third-largest instant noodle brand,......

'I think she is courageous and needs support'

Japan rallies to support Osaka after French Open withdrawal. IMAGE: 'The first thing to be considered is Ms. Osaka's health. I wish her the earliest possible recovery,' Japan Tennis Association......

Osaka giving up US citizenship to play for Japan in 2020 Olympics

And while Japan has largely embraced the 21-year-old, she still faces some indignities. IMAGE: Naomi Osaka it will be special for her to represent host Japan at the Tokyo Games. Photograph: Kim......

Osaka laughs off 'too sunburned' comment

IMAGE: Naomi Osaka is one of a group of successful mixed-race athletes. Photograph: Tasos Katopodis/Getty Images for AYS Sports Marketing Japanese tennis player Naomi Osaka has laughed off......

Game, set, match: Nissan signs US Open champ Osaka as brand ambassador

IMAGE: Naomi Osaka returns to Serena Williams during the women’s singles final. Photograph: Naomi Osaka returns to Serena Williams during the women’s singles final Japanese automaker......

How Nishikori took Japan from tragedy to tennis elite

Employees of Nissin Foods Holdings Co show their disappointment after Kei Nishikori of Japan loses a point in the men's singles final match of the 2014 US Open at the headquarters building on......