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Motocorp Xtreme

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Will Harley-Davidson be back on Indian roads?

For Hero MotoCorp, India’s largest two-wheeler company, it’s a calculated gambit to revive Harley-Davidson whose ride in India has been anything but easy since it got here.When......

Bike buyers upgrade to pricier variants amid economic uncertainty

In September, sales of 125cc models - that include the Hero Glamour, Splendor, Pulsar 125, Victor Star City, among others - grew by a whopping 30 per cent over the same period a year ago to 305,615......

A star is born, not made, discover auto companies

The new Tata Tigor, Datsun Go and Hero Xtreme 200R are hoping to use celebrity endorsers and gain a foothold in a segment that has been the stronghold of market leaders for several decades. But......

Ad regulator takes a big leap

In what will be a significant jump for the Advertising Standards Council of India, the ad regulator will now work closely with the Department of Consumer Affairs, Government of India, to clamp down......

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