How the 2019 poll ad campaigns will be different

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.''The challenger is the incumbent and the ones ruling then are now the challengers.''So, the realities......

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.Viveat Susan Pinto reports.......

Now, Swachh Bharat seeks global facelift

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......

Maggi Noodles: Reclaiming faith in an instant

  A new Maggi advertisement harps on nostalgia, loss and the joy of rediscovery as a middle-aged man tries to impress his wife with his cooking skills Since making a comeback in the market......

'Our society has become transactional'

'When you go through the ups and downs of life you need someone who says that no matter what happens to you, whether you are successful or not, I am there with you.' 'In the absence of that person......