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20,000 crocs in 37 years: Meet the real Crocodile Hunter

Remember Steve Irwin, the ‘crocodile hunter’?  Well, meet Mick Pitman who puts Irwin to shame. Known as Crocodile Mick, this hunter has caught over 20,000 crocodiles in......

Trout's mantra: differentiation

Marketing guru Jack Trout, renowned as the co-author of books like Positioning, carried the baton of making rules into the final lap of AdAsia 2003. Trout began his early morning address to a......

A giant leap: From advertising to storytelling

  As the level of competition accelerated, more and more advertising people began to see the need to use entertainment as a vehicle to keep customers watching or reading their advertising.......

Late to the party, Burger King reins in prices

On Sunday, November 9, a store in New Delhi’s upmarket Saket Select Citywalk mall ushered in the first real competition for McDonald’s in the fast-food genre of burgers. Its American......

The man who turned Bajaj around

For Rajiv Bajaj, the 45-year-old MD & CEO of Bajaj Auto, clear brand positioning is key - it is what helped the company turn its fortunes around. In 2008, Bajaj Auto faced one of its worst crises......

Are pension products good for retirement?

Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......

The Matrix of cricket

Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......
  Web results for Jack Trout
Premium New Zealand golf destination opens luxury lodge

New Zealand's newest luxury accommodation in a premium golfing destination has opened on the shores of Lake Taupo a spectacular outdoor playground... ...

http://www.travelandtourworld.com/news/article/premium-new-zealand-golf-destination-opens-luxury-lodge/
From advertising to storytelling

  As the level of competition accelerated, more and more advertising people began to see the need to use entertainment as a vehicle to keep... ...

http://www.rediff.com/money/report/a-giant-leap-from-advertising-to-storytelling/20151228.htm
Rajiv Bajaj

Rajiv Bajaj, managing director of Bajaj Auto, tells ET in an interview that Supreme Court and the National Green Tribunal are right to expect more... ...

http://economictimes.feedsportal.com/c/33041/f/534022/s/4c5eba2e/sc/7/l/0Leconomictimes0Bindiatimes0N0Copinion0Cinterviews0Csupreme0Ecourt0Ejustified0Ein0Eseeking0Estricter0Eemission0Enorms0Efrom0Ecarmakers0Erajiv0Ebajaj0Carticleshow0C50A260A6380Bcms/story01.htm
What Asia's billionaires bought in 2015 from mansions to monets

By Frederik Balfour LIU YIQIAN This former taxi driver started building his fortune investing in the Shanghai stock market, then pouring money... ...

http://economictimes.indiatimes.com/news/international/world-news/what-asias-billionaires-bought-in-2015-from-mansions-to-monets/articleshow/50211940.cms
What Cyrus Poonawalla and other Asian billionaires bought in 2015

Here are five of Asia's billionaires and some of the purchases they crossed off their bling wish lists this year Hong Kong: Asia is minting... ...

http://www.livemint.com/Companies/rUPPdwN4iW2GOAx2j1A76L/What-Cyrus-Poonawalla-and-other-Asian-billionaires-bought-in.html

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Jack Trout


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Coming to India and making

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