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Trout's mantra: differentiation

Marketing guru Jack Trout, renowned as the co-author of books like Positioning, carried the baton of making rules into the final lap of AdAsia 2003. Trout began his early morning address to a......

The man who turned Bajaj around

For Rajiv Bajaj, the 45-year-old MD & CEO of Bajaj Auto, clear brand positioning is key - it is what helped the company turn its fortunes around. In 2008, Bajaj Auto faced one of its worst crises......

Are pension products good for retirement?

Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......

The need for culture-sensitive marketing

In the early 1990s, a pioneering CEO, who was not marketing-trained, while briefing the agency on a press advertisement, said innocently, "Let us first list all the points we want to say about our......

Want to sell? Appeal to the heart

There is an Indian way to differentiation.We, Indians, are emotional people. We are expressive and are not afraid to let our emotions be known. Observe cricket or any celebration, we show our......

The Matrix of cricket

Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......

  People speak for jack trout

  • QNA
Q. napoleon Bonaparte negated impossibility.Can we chase waterfalls? Can we gather dust storms? Can we restrain avalanches? Do you think he was referring to human to human endeavours alone?
:  A. Anyone, who says Impossible is nothing - Ask him to read - Horse Sense, Finding a Horse to Ride by Al Reis and Jack Trout or either of them (Forgot...... more

Q. what is product positioning?
Shintsie :  A. A product's position is how potential buyers see the product. Positioning is expressed relative to the position of competitors. The term was coined...... more

  Web results for Jack Trout
Marketing guru Jack Trout on Radio One

Trout will be heard exclusively on Radio One in India from September 8, 2014. This is the first time Trout will be heard anywhere on Asian radio... ...
Discover 150 kicks off on the right note

Rajiv Bajaj believes the recently launched Discover 150 has hit the sweet spot in the commuter segment. The market response has been very good, the... ...
'Brands that fail initially can be winner if one has faith'

Raconteur par excellence Rajiv Bajaj, managing director of Bajaj Auto, revealed in a recent interaction that Hans Christian Andersen is his... ...
Fight Schedule

& Casino, Temecula, Calif. (ESPN2), Austin Trout vs. Daniel Dawson, 12, junior middleweights; Erick Bone vs. Mahonri Montes, 10, welterweights. At... ...
Navarro hits 1st homer, Angels beat Verlander 4-0

Efren Navarro hit his first major league homer off Justin Verlander, and Matt Shoemaker combined with two relievers on a four-hitter as the Los... ...

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