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Trout's mantra: differentiation

Marketing guru Jack Trout, renowned as the co-author of books like Positioning, carried the baton of making rules into the final lap of AdAsia 2003. Trout began his early morning address to a......

Late to the party, Burger King reins in prices

On Sunday, November 9, a store in New Delhi’s upmarket Saket Select Citywalk mall ushered in the first real competition for McDonald’s in the fast-food genre of burgers. Its American......

The man who turned Bajaj around

For Rajiv Bajaj, the 45-year-old MD & CEO of Bajaj Auto, clear brand positioning is key - it is what helped the company turn its fortunes around. In 2008, Bajaj Auto faced one of its worst crises......

Are pension products good for retirement?

Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......

The need for culture-sensitive marketing

In the early 1990s, a pioneering CEO, who was not marketing-trained, while briefing the agency on a press advertisement, said innocently, "Let us first list all the points we want to say about our......

The Matrix of cricket

Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......

  People speak for jack trout

  • QNA
Q. napoleon Bonaparte negated impossibility.Can we chase waterfalls? Can we gather dust storms? Can we restrain avalanches? Do you think he was referring to human to human endeavours alone?
:  A. Anyone, who says Impossible is nothing - Ask him to read - Horse Sense, Finding a Horse to Ride by Al Reis and Jack Trout or either of them (Forgot...... more

Q. what is product positioning?
Shintsie :  A. A product's position is how potential buyers see the product. Positioning is expressed relative to the position of competitors. The term was coined...... more

  Web results for Jack Trout
Late to the party, Burger King reins in prices

The US fast food chain has priced most of its burgers at par with rival McDonald's Digbijay Mishra | New Delhi November 11, 2014 Last Updated at... ...
Father of Positioning, Al Ries, Discloses the Secrets to Success of Wang Lao Ji and Great Wall Motors

ACN Newswire 2014-10-29 Shanghai, Oct 29, 2014 - (ACN Newswire) - Al Ries, Father of Positioning, holding a rightful place alongside Peter F.... ...

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