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20,000 crocs in 37 years: Meet the real Crocodile Hunter
Remember Steve Irwin, the ‘crocodile hunter’? Well, meet Mick Pitman who puts Irwin to shame. Known as Crocodile Mick, this hunter has caught over 20,000 crocodiles in......
Trout's mantra: differentiation
Marketing guru Jack Trout, renowned as the co-author of books like Positioning, carried the baton of making rules into the final lap of AdAsia 2003. Trout began his early morning address to a......
A giant leap: From advertising to storytelling
As the level of competition accelerated, more and more advertising people began to see the need to use entertainment as a vehicle to keep customers watching or reading their advertising.......
Late to the party, Burger King reins in prices
On Sunday, November 9, a store in New Delhi’s upmarket Saket Select Citywalk mall ushered in the first real competition for McDonald’s in the fast-food genre of burgers. Its American......
The man who turned Bajaj around
For Rajiv Bajaj, the 45-year-old MD & CEO of Bajaj Auto, clear brand positioning is key - it is what helped the company turn its fortunes around. In 2008, Bajaj Auto faced one of its worst crises......
Are pension products good for retirement?
Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......
The Matrix of cricket
Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......
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Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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