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Cadbury takes steps to ensure quality

Following the controversy over infestation in its chocolates, Cadbury India Ltd has unveiled 'Project Vishwas', a plan involving distribution and retail channels to ensure the quality of its......

Taxman demands $88 mn from Cadbury India

India's tax office has demanded about Rs 550 crore ($88 million) from the local arm of chocolate maker Cadbury, now Mondelez International Inc, in a dispute over a factory in the foothills of the......

Cadbury ropes in Ranbir Kapoor, Karthi as brand ambassadors for Oreo

Cadbury India, a part of Mondelez International, on Wednesday said it has roped in actors Ranbir Kapoor and Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country. Commenting on......

Cadburys India to be known as Mondelez

On October 3, 14 employees of MondelezInternational from five continents joined their chairman and CEO Irene Rosenfeld to be part of the opening bell ceremony at the Nasdaq stock exchange in New......

Cadbury launches 'Toblerone' in India

Cadbury India, a part of Kraft Foods, on Wednesday announced the launch of its popular chocolate brand 'Toblerone' in the country, as it looks to enhance its chocolate portfolio.The chocolate......

The 'Kraft' of wooing India

Charlie had his chocolate factory, so did the Cadbury family. But neither had America's favourite cookie, Oreo. Around the world, it's always been a power brand of Kraft Foods, the largest......
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Anuradha Aggarwal replaces Sameer Satpathy as CMO of Marico

A marketing veteran with 18 years of experience across diverse consumer businesses, Aggarwal has worked with Mondelez India, Vodafone and HUL... ...

http://www.bestmediainfo.com/2015/07/anuradha-aggarwal-replaces-sameer-satpathy-as-cmo-of-marico/
Nestle India loses its head in Maggi noodle fiasco

Last month, at the height of the Maggi controversy, Nestle's group CEO Paul Bulcke had to fly down to India where he addressed a crowded press... ...

http://www.financialexpress.com/article/industry/companies/nestle-india-loses-its-head-in-maggi-noodle-fiasco/107180/
How United Spirits aims to be a responsible marketer

MUMBAI: United Spirits, India's largest liquor firm, has kicked off an aggressive brand reputation building, and organisational restructuring... ...

http://economictimes.feedsportal.com/c/33041/f/534022/s/485bbd43/sc/28/l/0Leconomictimes0Bindiatimes0N0Cindustry0Ccons0Eproducts0Cliquor0Cunited0Espirits0Eaims0Eto0Ebe0Ea0Eresponsible0Emarketer0Eof0Ealcohol0Echanges0Eculture0Eadopts0Enew0Estrategies0Carticleshow0C481838120Bcms/story01.htm
The cookie trail

Why have a good day when you can have a great day! The line evokes a mild chuckle from Nikhil Sen, managing director of the Bengaluru-based Unibic... ...

http://www.outlookbusiness.com/strategy/feature/the-cookie-trail-337
Meet 2015 UPSC topper Ira Singhal, who was earlier barred from civil services due to her disability

The 2015 UPSC results have been just declared and women candidates have bagged all the three top slots in the prestigious examination to select IAS... ...

http://m.firstpost.com/living/rejected-an-ias-posting-in-2010-physically-challenged-ira-singhal-tops-2015-upsc-exam-2327524.html

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