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Britannia turns to new-age tech to beef up rural reach

Market experts say that of the total 600,000 villages in India, under two per cent or around 10,000 villages contribute to about half of the rural consumption in the country. Targeting these......

How Britannia plans to spread its wings

With this joint venture, the company is looking to take complete control of the entire process - from collection of fresh milk to processing and then to introduction of value-added products such as......

Britannia bites digital pie to push cookie

After colas and burgers, biscuits are the latest in the fast moving consumer goods category to consider a test launch on e-commerce platforms, ahead of their entry into physical stores.Britannia......

Post retirement, nutritional science will be focus: Vinita Bali

After spending around nine years as managing director at Britannia Industries, Vinita Bali  will retire on March 31. Post the company’s board meeting on Tuesday, Britannia said Bali will......

Britannia gets down to basics

Six months after taking over as the head of the Indian operations of Britannia Industries, Varun Berry, executive director and chief operating officer, has identified two areas to bolster revenues......
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Britannia turns to new-age tech to beef up rural reach

Market experts say that of the total 600,000 villages in India, under two per cent or around 10,000 villages contribute to about half of the rural... ...

http://www.rediff.com/money/report/britannia-turns-to-new-age-tech-to-beef-up-rural-reach/20180606.htm

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