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Sport is now as much about the game as money, tamasha, showmanship

Using a sledgehammer to fix some ills can cut down a game at its peak, warns Shekhar Gupta. As I left home reluctantly for the airport, I may have, in a nutty moment not unusual for sport-lovers,......

Thank you, Sindhu

'Let us see the tricolour flutter and soar as we park our vehicles, as we play cricket in the gullies, as we surf the Internet, as we enter our places of worship,' says Ankita Athawale. IMAGE:......

The Red Earth that made Kanhaiya Kumar

'The blood that runs in the veins of our family can never be anti-national.' 'They called Kanhaiya a traitor for questioning the Indian Army. Do they know that our cousin was killed by militants in......

'Padma awards never had any value right from the beginning'

I think it is best to abolish the Padma Bhushan and Padma Vibhushan -- they dilute the value of the Padma Shri, says RTI activist Subhash Chandra Agrawal in an interview to Indulekha......

Brands court a new icon: Sindhu!

The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement, says Urvi Malvania. While 1.3 billion Indians cheered as P V Sindhu clinched India's first-ever......

How brands are bringing it on at Rio Olympics

For the first time ever, the largest ever contingent to the Games has around six official brand partners, with a combined value touching Rs 10 crore. This is more than three times the amount that......

How life insurance companies get celebrities on a small budget

Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led campaigns, finds M Saraswathy.     It seemed like an......

Insurers find wealth in health

PNB Metlife, IDBI Federal Life, Cigna TTK are using sports  to build their brands, in keeping with global trends and changing lifestyles of their domestic audienceCome January 2016, Standard......

Gopichand hopes doubles coach will get India more Olympic spots

With the Badminton Association of India (BAI) roping in top doubles coach Tan Kim Her of Malaysia, India's chief badminton coach Pullela Gopichand on Saturday said the Malaysian will bring in a......

BAI joins move to oust IOA chief Ramachandran

The move to oust Indian Olympic Association president N Ramachandran appears to be gathering steam as Badminton Association of India also joined the chorus in demanding a No Confidence Motion......

Indian Badminton League promoters may take BAI to court

Sports Solutionz, the promoters of the Indian Badminton League, are contemplating legal action against the Badminton Association of India in the wake of reports it has terminated the tournament......

Received Saina's application yesterday, will examine the possibility of recommending her name'

‘I have come to know that Sports Ministry had not received any nomination from the Badminton Association of India prior to January 3, 2015’ ‘I would like to assure everyone that......

Jwala slams BAI, says playing badminton her only aim in life

Jwala Gutta launched a verbal tirade against the Badminton Association of India on Friday, saying the decision to recommend a life ban on her has only made it a laughing stock. "Everybody is......
  Web results for Badminton Association
Shuttle Time India badminton program for coaches starts

Over 30 physical education teachers and badminton coaches from various schools and badminton academies from here are taking part in the three-day... ...

http://www.business-standard.com/article/pti-stories/shuttle-time-india-badminton-program-for-coaches-starts-117022101031_1.html
Lee Chong Wei mulling quitting Badminton Association of Malaysia

Superstar shuttler Lee Chong Wei is said to be considering quitting the Badminton Association of Malaysia (BAM) because of a frosty relationship... ...

http://www.prokerala.com/news/articles/a716902.html
Gionee enters sports arena to get ‘youthful’

Gionee, the leading smartphone brand with 5 per cent market share in India having sold 1.25 million devices so far, finds its association with... ...

http://www.mydigitalfc.com/news/gionee-enters-sports-arena-get-%E2%80%98youthful%E2%80%99-988
Ajay Jayaram gears up for European circuit

A fit again Ajay Jayaram today said that he was looking forward to doing well at the European circuit, including the prestigious All England Open... ...

http://www.business-standard.com/article/pti-stories/ajay-jayaram-gears-up-for-european-circuit-117020500467_1.html
Sengupta resigns

The President of East Singhbhum District Badminton Association, Rajeev Sengupta has resigned from his post as well as the post of Joint Secretary... ...

http://www.business-standard.com/article/pti-stories/sengupta-resigns-117020500276_1.html

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