2nd year running, brands take a backseat for Ganeshotsav amid curbs

With a cap on the size of idols, ban on processions and restrictions on devotees visiting pandals, celebrations are toned down for the second year in a row. IMAGE: A priest wearing a protective......

COVID fallout: Markets crowded, but malls empty

What can malls do to entice customers? Brand coach Ambi Parameswaran has a few suggestions. IMAGE: An employee applies a social distancing sticker inside a shop in a mall after it reopened......

Influencing the influencer

'An influencer is expected to have upwards of 100,000 followers across various social media platforms of YouTube, Instagram, Facebook, Twitter etc,' points out brand strategist Ambi Parameswaran,......

For McDonald's, making a comeback won't be easy. Here's why

It is not easy for an FMCG brand to make a comeback if it  has been out of consumer’s reckoning for some time.Moreover, a protracted battle between the owners and then closure of a large......

Unadkat makes Ranji history after first-over hat-trick

A summary of Tuesday's action in the Ranji Trophy group stage matches. IMAGE: Saurashtra’s Jaydev Unadkat took wickets off the third, fourth and fifth deliveries against Delhi to achieve the......