The World Cup may not be everything, though, as Uruguay's Diego Forlan, who was voted player of the tournament, has not made the final shortlist.
Whoever wins could share the stage with some lesser-known figures as FIFA also hands out awards for the goal of the year, the fair play award and the presidential award.
The 10 candidates for the best goal include one from an under-17 women's match, the Northern Ireland Premier League and the Swedish second division as well as efforts from Messi and Bayern Munich's Dutch striker Arjen Robben.
The other two awards are surprises with no indication from soccer's world governing body FIFA as to the possible outcome.
Recent winners of the fair play award included the Peruvian jungle city of Iquitos, former England manager Bobby Robson and Armenia and Turkey jointly.
One candidate this year could be Franco Navarro, coach of Peruvian first division club Leon de Huanuco, who astonished the country with his gesture before the second leg of the championship final against Deportivo San Martin last month.
Four players were sent off in the first leg but the Peruvian league then granted an amnesty to one of them, Leon de Huanuco's playmaker Gustavo Rodas, and exempted him from an automatic one-match suspension.
Navarro decided Rodas would not play in the second leg which San Martin won 2-1 to take the title.
The FIFA presidential award has had a feminine touch in the last two years, having been given to "women's football" in general in 2008 and Queen Rania of Jordan last year.
There will also be awards for the women's player of the year and the women's coach of the year.
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