Force India's Formula One cars will sport a new pink livery this season after the team signed a sponsorship deal with Austrian water technology company BWT.
Team co-owner Vijay Mallya said in a statement on Tuesday that the deal, which will make the cars stand out at the Australian season-opener next week, is one of the most significant partnerships in Force India's 10-year history.
No financial details were given.
Mexican driver Sergio Perez and French team mate Esteban Ocon will also feature pink on their helmets.
Mercedes-powered Force India finished a best-ever fourth overall last season.