In an announcement, Pepe Jeans London [Images] revealed in Mumbai recently that it has signed up with Renault Formula 1 Racing Team as one of its official worldwide sponsors for the next three years.

After a quiet 2007, Renault is well poised to have another shot at the constructors and drivers championship with the highly publicized return of two-time world champion Fernando Alonso [Images] and the exciting rookie, Nelson Piquet Jr., son of the legendary Brazilian three-time Formula 1 winner.

Pepe's sponsorship deal will include prominent on-car branding, drivers' suits front-chest branding, team uniforms, garage paneling, drivers' appearances and more.

"It makes us very proud to be a part of the Renault F1 team," said Chetan Shah, MD, Pepe Jeans London (India).

With the biggest global TV audience for any event or sport (2.73 billion in 2007), 18 races across 4 continents, this Formula 1 partnership will be the most visible branding exercise globally that the Pepe Jeans brand has undertaken to date.

The increasing fan following of Formula 1 in India every year and huge interest and publicity evoked with the participation of India-owned team as well as New Delhi already being confirmed as the venue for a race circuit in 2010, the brand visibility prospects for Pepe Jeans in India will be massive.