Britain will support India's bid for the 2020 Olympic Games, London [Images] mayor Ken Livingstone told a conference on Monday.

Livingstone, Sebastian Coe, head of 2012 London Olympic Games body, and Chelsea football club's chief executive Peter Kenyon are part of a high-powered delegation in the country aimed at developing cultural, business and sporting links between London and India.

Indian Olympic Association president Suresh Kalmadi announced in April his intention to start work on the bid for the 2020 Olympics [Images] after staging the 2010 Commonwealth Games.

The effort to host world class sporting events would enhance the opportunity for Delhi and London to develop a relationship and strengthen social, cultural and economical bonding, Livingstone told the conference, according to a statement released by the organisers.

Olympian Coe said the challenge for a city is to avail all possible amenities for the Games and leave a lasting legacy for years to come.

Hosting a mega-sporting event is an opportunity for a city to feature in the world map and create role models, he added.