'Make Trade Fair', an international movement to prevent exploitation of artisans and farmers in underdeveloped countries, announced their participation in the Standard Chartered Mumbai Marathon along with 200 youth including 20 members from all over the world.

By participating in the marathon, 'Make Trade Fair' hopes to create awareness about the necessity of ensuring the values of fair trade and how it will impact artisans at the grassroots level.

'Make Trade Fair' emphasises on helping these craftsmen by changing the unfair rules of world trade and works towards policy reforms at the domestic level, said its CEO Lucas Caldeira at a media conference in Mumbai on Monday.

'Make Trade Fair' has highlighted the negative impact that globalization has on craftsmen and farmers and aims at bringing in regulations that improve the living standards of Indian artisans and farmers.

"Today, millions of people around the world are mired in the cycle of poverty because they are unable to sell their produce in markets, which are biased against them. The alternative is to make sure that trade is done absolutely fairly. This has the potential of lifting millions of poor people around the world out of the morass of poverty," Caldeira added.

(UNI)