The Web


 Latest Sports news on mobile: sms SPRT to 7333

Home > Sports > Formula One > Reuters > Report

McLaren deny to start season

Alan Baldwin | December 15, 2004 13:14 IST

McLaren denied on Tuesday that they could start the Formula One season in March without tobacco sponsor West.

"West continue to be the team's title partners and they will be on our car for the Australian Grand Prix," a team spokesperson said.

Scotland's Sunday Herald newspaper quoted a 'company insider' last weekend as saying that drinks giant Diageo had agreed a 36 million pound ($69.40 million) deal for its Johnnie Walker whisky brand to sponsor McLaren.

It said the title sponsorship deal could be in place as early as March but was understood to take effect no later than July 31.

Neither Diageo nor Imperial Tobacco, who in 2002 took over the German Reemtsma group that owns the West brand, had any comment.

Diageo are involved in the U.S. NASCAR championship, becoming the first spirits brand to enter that series since sponsorship rules were relaxed for 2005.

New European Union laws governing tobacco advertising come into force at the end of July next year. West are Mercedes-powered McLaren's title sponsors.

Imperial, in results published last month, listed under exceptional items costs relating to "agreed renegotiation of the Formula One contract due to legislative constraints, effective during the second half of 2005".

McLaren said also that they were always looking for new sponsorship and would be announcing some new partners "in due course".

7333: The Latest News on Your Mobile!
© Copyright 2005 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
Formula One: The Complete Coverage

Share your comments

Article Tools
Email this article
Top emailed links
Print this article
Write us a letter
Discuss this article

Related Stories

No rest for Schumacher's rivals

Button wins top British award

Heidfeld tests for Williams

People Who Read This Also Read

Athens: India's best and worst

Pathan demolishes Bangladesh

'Let Dalmiya continue with BCCI'

Copyright © 2005 India Limited. All Rights Reserved.